As a person who goes to the supermarket for bread and ham and leaves with a full basket of delicacies, Virginia couldn’t help falling in love with brands and ended up studying Communications and continuing with a Master’s degree in Marketing.
Virginia joined MMR in 2016 as a Research Manager for our London team, bringing 7 years’ diverse market research experience gained on major accounts across various sectors (FMCG, finance, retail & telecoms). Latterly her interest and focus is on innovation, specifically in concept and product testing for FMCG. Her passion for interpreting consumer behaviour and digging out actionable insights really gets her going! Prior to MMR she gained experience at Ipsos, GfK & Research International.
Virginia loves to keep active, but also has a passion for the good home-cooked food, so you'll likely find her either mid-rally on the tennis court or cooking up a storm in her kitchen. If she's not at home with friends playing games all night, she is mostly likely to be on an adventure with her partner - in the first half of this year she has already visited four different Mediterranean countries chasing the sun!Back to meet the team