Express

Fast turnaround research without compromise.

Quick, insightful answers
to your pressing questions.

Want to find out which of your early stage ideas has the biggest potential? Need to quickly test product prototypes with consumers to figure out how to optimize them? Whichever grey areas you need clarifying, our suite of Express tools delivers answers fast – across concept development, product and pack testing, range rationalization, sensory and beyond.

Everything is designed to save you time and help create genuinely better innovation without breaking budget. How? With some impressive AI and automation to streamline processes. This gives us the flexibility to focus on your specific challenges, making sure you get the answers you need to move forward with pace and confidence.

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Concept

Our concept tools cover everything from early stage creation, to screening and final validation.

This complete range of solutions has been designed by our research experts, to solve your concept development challenges quickly and cost effectively.

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Product

Fast-track your new product development with the perfect combination of expert product testing and speedy automation.

Validate performance, gain deeper quant and qual consumer insight and leverage sensory expertise via our range of flexible product solutions.

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Range

Understand your product range with real clarity. Many industry standard solutions don’t provide this, while others require higher budgets and longer timescales.

Our solution bridges this gap – identifying your optimal range and realistically showing which will maximize breadth amongst target consumers.

We’ve used a wide range of Express methodologies; the company knows our business and adds real insight to results. The flexibility of both the toolkit and the team ensures no significant compromise at any point – something which really sets Express apart from other providers. The logical next step for us was to take the relationship further by developing a bespoke research platform. This was built around Express, but customized to fit our specific requirements.


The benefits of this have not only been further cost and time savings, but greater insights from the tailored approaches, and the freeing-up of my team to focus on implementation.

INSIGHT MANAGER, KELLOGG'S

The Express Team.

Express benefits from the expertise of our global research team. Here are some of their faces.

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Luisa Gibbons

Head of Product

Luisa brings nearly 20 years of experience in FMCG consumer and sensory research to bear, looking after our Method Excellence and Innovation Team and tech innovation specialists, Nova.

She is passionate about the continued evolution of research – looking for creative ways to help our clients get the most from their research, leveraging tech solutions, driving consumer closeness and combining solutions to maximise insights.

This includes a focus on our agile solutions, ensuring that our toolkit supports rapid decision making whilst going beyond a basic tick box exercise. Luisa works closely with experts across the MMR family to identify ways in which our product heartland and focus on enhanced product experiences can be leveraged by our clients globally.

Luisa’s ‘hobbies’ include chasing after a rumbunctious pre-schooler and boxer dog (both her own, we must add), exploring new places (ideally with a beach), anxiously supporting Reading FC and losing herself in a good book.

Kathryn

Kathryn Chase

Director of Agile Solutions

Kathryn has spent over 12 years in the world of FMCG innovation. Her role within MMR’s Method Excellence and Innovation Team allows her to combine her previous experience focusing on idea and concept testing with the exciting challenge of exploring how best to develop agile solutions for the future.

Always curious about uncovering the “why” behind the data, Kathryn has been closely following how technology is increasingly able to bring the voice of the consumer to life - and place it right at the heart of research.

Outside of work, Kathryn’s unintentionally-experimental approach to cookery allows her to happily indulge in another hobby: eating out.

Quorn

Nando's

Quorn up-the-ante in meat-free innovation

Quorn reached out to Express to help build and optimize the launch of the new ‘Quorn Makes Amazing!’ sub-brand.

Quorn makes turkish

Spicing up concept development

Nando’s wanted to make their Peri-Peri table sauces and marinades bring people together and add excitement to family dinner times.

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News & Insights.

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