Partnerships

Voxpopme had a vision to build the #1 video platform for the MRX industry - a tough challenge for an industry which is historically slow at tech adoption, specifically when it comes to video.

But VPM was laser focused on doing it right, and 10 years later is recognized as the number 1 ranking qualitative research solution (GRIT Report 2020). They continually innovate in this area, in both how they capture and analyze data.

Our partnership brings these two worlds together - giving us the tools to drive and deliver consumer insight using the #1 video platform, and allowing VPM to leverage our product expertise.

Our partnership with The Good Food Group provides opportunities for brands to optimize and fuel compelling trade stories, with a strong retail lens and access to an extensive network of buyers across UK retailers.

Whether consultancy to shape innovation and ideation parameters, advice to help uncover persuasive hooks for retail influence or buyer feedback on new propositions, the flexible expertise from The Good Food Group is super powerful when combined with our consumer-centric perspective.

The Good Food Group’s experience in managing listings for new and established brands helps us go even further on our mission to support manufacturers with end-to-end innovation.

We collaborate with food and beverage futurologists The Food People to ensure that our clients across the world have access to the latest global trends, but crucially harness this knowledge alongside our valuable consumer insight offering, to add even more depth to innovation development.

We work together with clients during early-stage ideation workshops right through to on-going market analysis.

So, if there’s something new and exciting emerging in your category and market, we’ll spot it, share it and help you profit from it!