Insights
28 Nov, 2024
How Snacking is Embracing the Product Age
Read MoreConcept Development & Testing
Make your ideas & concepts bulletproof.
Creating concepts that consumers love.
The sheer number of food, drink, personal and household care products in the market is astounding, with tens of thousands more launched every year. But as consumers continue to become more discerning about the choices they make, failure rates for new products remain sky high.
To hedge against this unfavorable outcome, it’s critical that time and investment is placed in the right areas from the word go. This begins with creating and developing new ideas, concepts or claims that are as robust as possible – and fit genuine consumer needs.
So, how do we do that? We set your ideas up for success.
Create
Set yourself up for a win from the word go.
Bring together target consumers, category professionals and brand experts to create winning concepts and claims that truly resonate.
Screen
Don’t waste time on the ideas, concepts or claims that consumers aren’t interested in. Screen down and focus on those with the greatest potential for success.
Be clear on which to progress, while maximizing your research investment.
Develop
Want to create a proposition that’s fully aligned to consumer needs?
Place them at the heart of creation and development for crystal clear guidance at every stage.
It’s a no brainer. Or at least that’s what we think.
Validate
After working alongside consumers to identify your best ideas and co-create perfect final stage concepts, validation helps give greater confidence on the size of the opportunity, growth potential and relevant targeting streams.
As many as 95% of new products fail every year. That’s why our approach is to set your ideas up for success on a solid foundation. We have a range of solutions to suit all budgets and timescales and will partner with you to create a bespoke approach that meets your specific needs. Plus our sensory experience ensures you don't just get to great ideas, but great products that live-up to the promise - why wouldn't you!
AMIRAH ASHOURI, CLIENT ENGAGEMENT DIRECTOR
The tools for top-notch ideas – no matter your budget or timeframe.
Concept Screener
Quickly narrow down a number of early stage ideas and identify those with the strongest potential for progression.
Qualitative Developer Groups
Call upon creative and articulate consumers to help progress your proposition, from initial idea to worked up concept.
Concept Accelerator
Refine your concepts with our unique co-creative online tool. Combining qualitative consumer video reactions with the validation and robustness of quant.
Opportunity Layers
Advanced concept validation that identifies true concept potential, without relying on single metric action standards, historic norms or forecasts.
MMR jumped straight into the brief and project, delivering some brilliant insights for us which will shape our innovation platform. The team are fun to work with, extremely flexible and are always thinking of new ideas to overcome project challenges.
Diageo
Our innovation people.
You’ll work with John Barratt, our Concept Expert, as well as our dedicated account teams with years of experience in your category and your market.
Nando's
Pringles
Lucozade
Costa Coffee
Gordon's Gin
Spicing up concept development
Nando’s wanted to make their Peri-Peri table sauces and marinades bring people together and add excitement to family dinner times.
Products that pop, innovation that never stops
Pringles identified an opportunity for a new sub-range of Asian inspired, flavored rice-based snacks that delivered a unique product experience.
Energizing NPD for Lucozade
Suntory Beverage wanted to develop a new product within the natural energy space.
Making a splash with a major new launch
Costa Coffee used the power of Sensory Qual to launch with a major new RTD range with impact.
Gordon's grasp gold at Grocer Drink Awards
Diageo wanted to launch a new range of ultra-low alcohol gin and tonic beverages, while delivering a classic Gordon’s experience.
News & Insights.
Take a look at the articles below for a quick recap of our latest news, insights and industry trends. You never know what you may find.
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