Sensory Research

Perfectly engineered, unbelievably powerful experiences.

Experience is everything.

Funny thing is, the best brand experiences – the ones that connect deeply with consumers – do a lot of their hard work subconsciously. And that’s where sensory science comes in.

It’s scientific rigor blended with genuine flexibility, creativity and a healthy dose of commercial reality. We deconstruct the full sensory journey of your proposition in to micro-moments, unpacking which touchpoints really matter to your consumers and helping to engineer the sensory delivery of your product, packaging and communications - so you go to market with something truly memorable.

In short, we take sensory research out of the lab and get into the boardroom and onto the balance sheet, helping make your products a key driver of sustainable profit.

Harnessing the power of the senses allows you to communicate with consumers at a non-verbal, unconscious level. It’s the last 5% that transforms a proposition from good to great, leaving consumers pining for your brand for reasons they can’t even articulate.

World-class Sensory Analysis

With 23 on-site client panels, 12 of our own commercial panels (spread around the globe), over 30 years' experience and the ability to work both in and out-of-the-lab, our sensory analysis tools and techniques are second to none when it comes to both quality and agility.

Whether used for standalone applications or to feed directly into consumer research analysis, we can pinpoint the optimum sensory profile so you get it right the first time and know what sensory assets to protect vs competitors'.

What's more? We also set-up bespoke, sensory Trained User Panels, able to provide specific category evaluation using consumers who already buy into your category or product. An increasingly popular and cost-effective approach to sensory challenges.

Product Development with Sensory Qual

Our Sensory Qual team works hand-in-hand with researchers, food developers, brand strategists and, most importantly, consumers screened for their sensory acuity. We bring a toolkit to the product development table that changes the game and removes the guesswork from the product development process, right from day 1.

Want a taste of how this could work for you? Find out more about our Sensory Story solution; empowering the vital transition from insight to action with your comms and claims, bringing your R&D and Marketing teams together when it matters most. This is your opportunity to generate effective customer communications at speed, perfectly aligned with the product experience.

Sensory Consultancy

Our sensory expertise goes way beyond the lab.

In fact, we provide training and support for many of our clients' in-house sensory teams too - helping coach and mentor, while giving access to our innovative, agile and solution focused sensory experts and support teams.

With our unique Sensory Playbook approach, we help define the rules of success for a category or brand stretch. Hanging up our white coats, we get our hands dirty exploring how categories operate sensorially, allowing you to benefit from the unique skillset that exists in our global sensory team to fast track the creation of amazing new products.

We take care of the heavy lifting, you get all the detail you need.