Sometimes less is more, but at MMR we always strive for more.
MMR is the place where sensory science meets exciting, powerful commercial applications. From branding and innovation to product development and retail strategy –our mantra is to make your entire brand experience more memorable. More extraordinary.
By collaborating with us, you’ll benefit from solutions spanning concept testing, product claims testing, packaging development and category understanding, as well as a suite of solutions for product testing and optimization – via consumers and our expert global sensory panels. We offer innovative custom research solutions to challenging business problems. We enable our clients to be agile, nimble, and responsive in their consumption of consumer insights by providing customized solutions with the right amount of flexibility
Our global network of sensory experts help the world's most successful brands deliver compelling and believable experiences across product, pack, and brand. It’s the tiny details that make all the difference.
Our product testing and development approaches will ensure you connect with your target consumer, understand exactly what they need -and identify how to deliver it.
We work with consumers to identify and co-create the perfect pack execution that complements your brand. We expose the nuances that really matter.
With tens of thousands of products launching every year, consumer expectations continue to rise. We focus your time and investment in the right place at the right time from the very start of the process, to give you the best chance of success.
Fragmented media. Failing innovation. The pace of change. There is a lot to contend with. We help you understand the complexity of consumers, so your concepts truly resonate, your brand stretch retains its essence and your footprint remains distinctive.
Every brand wants their product range to be a cut above the rest. We make sure your portfolio has what it takes to fight for attention and push its way into the hearts, minds and memory of more consumers – online and in-store.
Our China team is staffed by experts with over a decade of client-side experience and world-class industry knowledge. We provide professional services and clear guidance that align with your innovation goals and business needs, helping you make better-informed decisions.
Here are the details of our experts:
Country Manager, China
Cathy Feng has been working in the market research field for more than ten years, focusing on consumer insights in the FMCG category in recent years. She is adept at using qualitative, quantitative, sensory, and artificial intelligence methods to uncover consumer behaviour and highlight market needs.
She provides professional full-chain marketing consulting and advice to clients on product/packaging development, brand positioning and marketing communications.
As the manager of MMR China, she is committed to driving innovation in research tools and methodologies to keep MMR's insights up to date in terms of newness, speed, depth and breadth, effectively empowering companies, brands, and people.
Director, Qualitative Research, China
Susan Sun has over 12 years' experience in Consumer Qualitative Research. She has built up strong qualitative moderation and analysis skills having worked at Nielsen, as well as working client-side and now at MMR for 6 years. She can quickly understand her client's research objectives and business needs, always being able to provide the most appropriate research solutions.
Senior Account Director
Thomas leads a portfolio of accounts for China and the APAC region.
Thomas has spent most of his career studying consumers and shoppers across Europe and Asia for the CPG industry. Thomas’ experience in ad hoc agency work and client side for a renowned food player puts him a step ahead of the rest when it comes to giving commercially relevant recommendations.
Alberto leads the sensory team in Shanghai, China.
Day to day, he supports our customers with innovative sensory solutions that respond to real market needs, across all CPG product categories. In his words, “being flexible and paying attention to the client’s needs is the foundation of our approach to work.
”He has an M.Sc. In Food Science, specializing in sensory science. He has 7 years of working in food and alcoholic beverages under his belt, working for private companies and research institutes before joining MMR. Thanks to this experience, he has an incredible amount of knowledge in these product categories
Outside of work, you can find Alberto on the tennis courts or at some wine or craft beer events. He is Italian so food is one of the most important things to him.
Estée Lauder wanted to create iconic packaging to reinforce and elevate brand status and create memorable experiences for both the lipstick and liquid lip categories.
Danone was looking to innovate under the Evian brand, leveraging functional benefits and trends in water and flavoured sparkling water for the US market.
A world leading crystal jewellery brand wanted to understand contemporary wearing occasions of accessories and define the sensory attributes that link to them, in order to support future product design and communication.
Take a look at the articles below for a quick recap of our latest news, insights and industry trends. You never know what you may find.
If you'd like to find out more about MMR and how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.
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