MMR - South Africa

Elevating brand, pack, and product experience through world-class consumer and sensory research expertise

MMR Research Durban

21 Aurora Drive 1st Floor,
Liberty Life Building,
Umhlanga Ridge,
South Africa



Speak to our SA Office

Take your innovation one step further with MMR SA

Sometimes less is more, but at MMR we always strive for more.

MMR is the place where sensory science meets exciting, powerful commercial applications. From branding and innovation to product development and retail strategy.

Our mantra is to make your entire brand experience more memorable. More extraordinary.

By collaborating with us, you’ll benefit from solutions spanning concept testing, product claims testing, packaging development and category understanding, as well as a suite of solutions for product testing and optimization – via consumers and our expert global sensory panels. We offer innovative custom research solutions to challenging business problems. We enable our clients to be agile, nimble, and responsive in their consumption of consumer insights by providing customized solutions with the right amount of flexibility.

Our SA Services








Our global network of sensory experts help the world's most successful brands deliver compelling and believable experiences across product, pack and brand. It’s the tiny details that make all the difference.

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Our product testing and development approaches will ensure you connect with your target consumer, understand exactly what they need - and identify how to deliver it.

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We work with consumers to identify and co-create the perfect pack execution that complements your brand. We expose the nuances that really matter.

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With tens of thousands of products launching every year, consumer expectations continue to rise. We focus your time and investment in the right place at the right time from the very start of the process, to give you the best chance of success.

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Fragmented media. Failing innovation. The pace of change. There's a lot to contend with. We help you understand the complexity of consumers, so your concepts truly resonate, your brand stretch retains its essence and your footprint remains distinctive.

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Every brand wants their product range to be a cut above the rest. We make sure your portfolio has what it takes to fight for attention and push its way into the hearts, minds and memory of more consumers – online and in-store.

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Our SA Team

MMR's SA team brings extensive industry knowledge, guiding your research project with clarity and in-depth understanding of the category. With decades of both agency and client-side experience under their belts, working in perfect alignment with your innovation goals and business needs, it's no wonder they're trusted by a wealth of leading African and global brands across the CPG industries. Get to know who will be heading up your next project in more detail below.

SA Team Jacqui Horsley

Jacqui Horsley

Head of Business - Africa & Middle East

Jacqui heads the MMR South African business in Africa and the Middle East and has 22 years of market research experience working across innovation and brand strategy for many clients. Her passion is helping brands create extraordinary experiences by aligning key elements of pack and product and ensuring that they effectively embed a brand promise. With masters degrees in Dramatic Arts and Research Psychology, Jacqui’s key interests are client engagement, workshop facilitation and data driven storytelling. She loves to travel, having visited over 40 countries working with one of the world’s biggest FMCG players and is also an avid foodie, loving to experiment and create delicious dishes that capture all of the senses.

SA Team Mellissa Morris

Mellissa Morris

Senior Research Manager - Qual

Mellissa is a Senior Qualitative Research Manager, she has worked for MMR for 5 years, but in the industry for over 15 years. Mellissa specializes in qualitative research, and is a strategic thinker, motivated by partnering with clients to grow their business, regardless of the eventual methodology employed. Mellissa is the Senior Qualitative Lead for EMEA, supported by the local team in project execution and the head of the EMEA office.

SA Team Michelle Henwood

Michelle Henwood

Account Director

Michelle joins the MMR team as an Account Director with 9 years market research experience and a 3 year stint in the field of Business Intelligence, with a combined 12+ years experience in FMCG, manufacturer and retail industries in South Africa and across numerous African markets. She has a contagious passion for FMCG, client relationship building and delivering strategic insights to her clients. When not immersing herself in data, Michelle can be found in her running shoes exploring new trails, captivated by nature and seeking the next breath-taking scenery or chasing down a sunrise. She seeks outdoor adventure, values time with her family and friends and loves finding new food and coffee experiences.

SA Team Tasfia Hafizulla

Tasfia Hafizulla

Research Manager

Tasfia has 17 years of experience in market research and is skilled in consumer behavior, customer experience, innovation, advertising testing, brand health and pricing. She has a strong focus on Quantitative data analysis and interpretation with a flair for qualitative research and consumer experience.

Biotiful Dairy

Costa Coffee

Estée Lauder

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Inspiring product trial online with sensory charged video

As more shoppers move online for their groceries, Biotiful wanted to use the power of sensory to inspire product trial across ecommerce environments.

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Making a splash with a major new launch

Costa Coffee used the power of Sensory Qual to launch with a major new RTD range with impact.

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Creating iconic, premium packaging

Estée Lauder wanted to create iconic packaging to reinforce and elevate brand status and create memorable experiences for both the lipstick and liquid lip categories.

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Gordon's grasp gold at Grocer Drink Awards

Diageo wanted to launch a new range of ultra-low alcohol gin and tonic beverages, while delivering a classic Gordon’s experience.

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Uncovering protein product potential

Weetabix wanted to launch a new high protein product to become the first mainstream UK breakfast cereal delivering against associated functional benefits.

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News & Insights.

Take a look at the articles below for a quick recap of our latest news, insights and industry trends. You never know what you may find.

Schedule a call with us

If you'd like to find out more about MMR and how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.

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