MMR - South Africa

Jacqui heads the MMR South African business in Africa and the Middle East and has 22 years of market research experience working across innovation and brand strategy for many clients. Her passion is helping brands create extraordinary experiences by aligning key elements of pack and product and ensuring that they effectively embed a brand promise. With masters degrees in Dramatic Arts and Research Psychology, Jacqui’s key interests are client engagement, workshop facilitation and data driven storytelling. She loves to travel, having visited over 40 countries working with one of the world’s biggest FMCG players and is also an avid foodie, loving to experiment and create delicious dishes that capture all of the senses.

Mellissa is a Senior Qualitative Research Manager, she has worked for MMR for 5 years, but in the industry for over 15 years. Mellissa specializes in qualitative research, and is a strategic thinker, motivated by partnering with clients to grow their business, regardless of the eventual methodology employed. Mellissa is the Senior Qualitative Lead for EMEA, supported by the local team in project execution and the head of the EMEA office.

Michelle joins the MMR team as an Account Director with 9 years market research experience and a 3 year stint in the field of Business Intelligence, with a combined 12+ years experience in FMCG, manufacturer and retail industries in South Africa and across numerous African markets. She has a contagious passion for FMCG, client relationship building and delivering strategic insights to her clients. When not immersing herself in data, Michelle can be found in her running shoes exploring new trails, captivated by nature and seeking the next breath-taking scenery or chasing down a sunrise. She seeks outdoor adventure, values time with her family and friends and loves finding new food and coffee experiences.

Tasfia has 17 years of experience in market research and is skilled in consumer behavior, customer experience, innovation, advertising testing, brand health and pricing. She has a strong focus on Quantitative data analysis and interpretation with a flair for qualitative research and consumer experience.