Insights
23 Oct, 2024
Five Products: Helping Consumers Discover New Experiences and Elevating Everyday Snacking
Read MoreFresh Insight: How do Gen Z perceive value?
Fighting ordinary innovation for the world's leading brands.
We are the global consumer and sensory research agency.
We help you create more powerful user experiences.
We combine genuine sector expertise and industry-leading consumer research solutions, working with brands of all sizes to engineer sensory experiences that perfectly land a brand promise.
From branding and innovation to product development and retail strategy, we'll do what it takes to make sure your brand really takes off.
MMR is where sensory science meets creative research - to deliver real commercial impact.
Sensory
Product
Packaging
Innovation
Brand
Range
Sensory
Our global network of sensory experts help the world's most successful brands deliver compelling and believable experiences across product, pack and brand. It’s the tiny details that make all the difference.
Product
Our product testing and development approaches will ensure you connect with your target consumer, understand exactly what they need - and identify how to deliver it.
Packaging
We work with consumers to identify and co-create the perfect pack execution that complements your brand. We expose the nuances that really matter.
Innovation
With tens of thousands of products launching every year, consumer expectations continue to rise. We focus your time and investment in the right place at the right time from the very start of the process, to give you the best chance of success.
Brand
Fragmented media. Failing innovation. The pace of change. There's a lot to contend with. We help you understand the complexity of consumers, so your concepts truly resonate, your brand stretch retains its essence and your footprint remains distinctive.
Range
Every brand wants its product range to be a cut above the rest. We make sure your portfolio has what it takes to fight for attention and push its way into the hearts, minds and memory of more consumers – online and in-store.
Fresh Insight: How do Gen Z perceive value?
Gen Z has come of age, bringing a different set of values and perspectives. We set out to understand how brands can win a greater share of this cohort’s spending power – in mainstream and premium sectors.
Visit the Value Decoded Resource Hub to explore fresh articles, category unboxing experiences and revealing sensory experience films to inform your brand, pack and product development strategies.
From start to finish, we've got you covered.
We cover all stages of the innovation journey. Helping you understand opportunity areas and develop concepts, before using innovative consumer research techniques to fuel the creation of products and packaging that bring brands to life.
We’re experts at product reformulation, optimization and sensory analysis, and we support executional areas such as ranging, pricing and promotional research too.
The latest insights and goings on at MMR? Look no further.
Weetabix Melts: HFSS NPD
With new UK restrictions on the promotion of high fat, salt and sugar (HFSS) products, we partnered with Weetabix to help create a range of cereals that not only play by the rules but do so with a touch of indulgence.
What our clients say
We pride ourselves on our exceptional service and the strength of our client relationships. But don't just take our word for it...
What our clients say
We pride ourselves on our exceptional service and the strength of our client relationships. But don't just take our word for it...
What our clients say
We pride ourselves on our exceptional service and the strength of our client relationships. But don't just take our word for it...
What our clients say
We pride ourselves on our exceptional service and the strength of our client relationships. But don't just take our word for it...
What our clients say
We pride ourselves on our exceptional service and the strength of our client relationships. But don't just take our word for it...
What our clients say
We pride ourselves on our exceptional service and the strength of our client relationships. But don't just take our word for it...
MMR is a collaborative and adaptable partner on projects, adapting the approach to meet the learning objectives at hand.
MONDELEZ
I always feel we are one team, they understand our needs and deliver based on those needs. Also, adapt quickly to any request and eventuality that appears.
KRAFT HEINZ
I love your unfailing professionalism, willingness to go the extra mile, availability to chat, and constant striving to improve however you can. You always want to develop the partnership between us and that is much appreciated.
UNILEVER
Flexibility and agility in adapting to changes in project scope. The team bring enthusiasm for their work and a big bank of knowledge.
DYSON
Could not fault working with MMR - always incredibly accommodating and you always feel they know exactly what they are talking about - I had utmost confidence in them understanding our needs.
BOOTS HEALTHCARE
MMR has become an extension of our team. They do far more than the basic deliverables of any research project, they provide us with a dedicated team who consistently demonstrate behaviors that go above and beyond to help drive value into our business.
WEETABIX
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