Insights

15 May, 2023
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Read MoreExploring, interpreting and implementing new technologies and methods. This is the sole focus of Nova, our in-house innovation team.
They work hard to uncover the kind of tech that will make a tangible difference to the quality and depth of insight we deliver. And there's nothing they like more than hearing about client challenges and sharing their experiences and observations. If you’re inclined, they will also provide unbiased views on up and coming technologies that are driving (or not!) better insight.
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Voice interaction with devices has become a part of our everyday lives. And verbal data collection when consumers are interacting with a pack or product is an unobtrusive and natural way to access genuine, honest feedback. Nova has been exploring the advantages and limitations of the latest voice technology to understand how its application could advance our understanding of in-the-moment product experiences, and reduce intrusion on UX moments.
‘Social scraping’ has been around for a while, with various companies over-promising on the insight they can actually deliver. Nova continuously tests these platforms to see how far they can go and how accurate the insights gleaned can be, only recommending the ones which deliver genuine value. We’ve partnered with specialists in written language and technology to develop a brand new tool for sensory-driven exploration of digital conversations.
When Nova hosted a round table with clients, suppliers and researchers, one thing became strikingly clear. There’s a division in research between gathering enough data to ensure robust representation of your target, and understanding the complexity and depth of the question ‘why’. Or in other words, the perfect balance of quantitative and qualitative. We’re investigating ways of blending these specialisms to increase breadth, depth and efficiency in a single step. No more compromising.
Take a look at the articles below for a quick recap of our latest news, insights and industry trends. You never know what you may find, and if you don't find what you're looking for then reach out. We love exploring.
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