Insights
03 Dec, 2024
How Snacking is Embracing the Product Age
Read MoreBrand Strategy & Development
The perfect synergy of brand development and consumer insight.
Getting under the skin of consumers.
Create memorable experiences for the people that love your brand using an agile insight-driven understanding of consumers. Our brand development services will deliver you an unrivalled understanding how consumers engage with your brand communications and platforms.
Because if you don’t understand the complexity of consumers, how can you expect to write concepts that will truly resonate with your target audience? Or stretch your brand into new innovation territories without losing the core of their essence? With the right insight you can elegantly engineer your brand to respond to consumer tensions. That’s how to make sure your brand creates a distinctive footprint in today’s marketplace.
User Experience
What do consumers really think of your online presence? Our digi-capture tool gives detailed insight into consumer experiences, delivering recommendations on consumer needs and how to meet these online.
Mindsets Segmentation
Clever tech allows us to capture consumer needs in-the-moment, unlocking real-time insights and deeper understanding. The outcome? A clear framework for understanding your market and allowing you to formulate powerful growth strategies.
Brand Communications
Understand what drives appeal when it comes to your copy. Gain detailed feedback on casting, product presentation and tone of voice to create advertising and comms with serious impact.
Innovation & Positioning
A unique 360-degree co-creation process that uses metaphors to elicit emotional needs and sensory scientists to uncover how to execute these through your product.
Pack Design
Using fast, targeted interactions with small groups of consumers, we uncover the emotional and sensory drivers of your brand. Building these in to your design brief will ensure your pack is on point.
Trends
What if you could understand your consumer beliefs and predict what the future holds for your category or market? Clean, repeatable, quantitative data coupled with deep category knowledge and insights gleaned from a range of sources allows your brand to evolve in line with future trends.
Creating, innovating and growing the right brand is not easy. We help our clients navigate their categories with creativity, precision and cohesion, allowing them to create remarkable brands, products and communications which deliver the rich emotional needs of people in a changing world.
Huxly
Our brand people.
You’ll work with Huxly, our brand strategy agency with a team of strategists, designers and sensory scientists, plus your dedicated account team. They work together to make sure your brand truly delivers on a functional, emotional and sensorial level.
Concha y Toro
Lucozade
Nando’s
Marloe Watches
MAGNUM
Illuminating shoppers' path to purchase
Global wine producer Concha y Toro wanted to explore how UK consumers shop for wine, including the diversity of customer demographics and their different shopping missions.
Energizing NPD for Lucozade
Suntory Beverage wanted to develop a new product within the natural energy space.
Spicing up concept development
Nando’s wanted to make their Peri-Peri table sauces and marinades bring people together and add excitement to family dinner times.
Making time for a brand health check
Marloe Watch Company needed to better understand both current and potential consumers in order to inform a broad marketing strategy.
A new format for an old classic
Unilever wanted to break new ground by branching out into tub format for Magnum, while retaining its unique sensory signature.
News & Insights.
Take a look at the articles below for a quick recap of our latest news, insights and industry trends. You never know what you may find.
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