Insights
15 Oct, 2024
Five Products: Helping Consumers Discover New Experiences and Elevating Everyday Snacking
Read MoreCreate memorable experiences for the people that love your brand using an agile insight-driven understanding of consumers. Our brand development services will deliver you an unrivalled understanding how consumers engage with your brand communications and platforms.
Because if you don’t understand the complexity of consumers, how can you expect to write concepts that will truly resonate with your target audience? Or stretch your brand into new innovation territories without losing the core of their essence? With the right insight you can elegantly engineer your brand to respond to consumer tensions. That’s how to make sure your brand creates a distinctive footprint in today’s marketplace.
What do consumers really think of your online presence? Our digi-capture tool gives detailed insight into consumer experiences, delivering recommendations on consumer needs and how to meet these online.
Clever tech allows us to capture consumer needs in-the-moment, unlocking real-time insights and deeper understanding. The outcome? A clear framework for understanding your market and allowing you to formulate powerful growth strategies.
Understand what drives appeal when it comes to your copy. Gain detailed feedback on casting, product presentation and tone of voice to create advertising and comms with serious impact.
A unique 360-degree co-creation process that uses metaphors to elicit emotional needs and sensory scientists to uncover how to execute these through your product.
Using fast, targeted interactions with small groups of consumers, we uncover the emotional and sensory drivers of your brand. Building these in to your design brief will ensure your pack is on point.
What if you could understand your consumer beliefs and predict what the future holds for your category or market? Clean, repeatable, quantitative data coupled with deep category knowledge and insights gleaned from a range of sources allows your brand to evolve in line with future trends.
Creating, innovating and growing the right brand is not easy. We help our clients navigate their categories with creativity, precision and cohesion, allowing them to create remarkable brands, products and communications which deliver the rich emotional needs of people in a changing world.
Huxly
You’ll work with Huxly, our brand strategy agency with a team of strategists, designers and sensory scientists, plus your dedicated account team. They work together to make sure your brand truly delivers on a functional, emotional and sensorial level.
Global wine producer Concha y Toro wanted to explore how UK consumers shop for wine, including the diversity of customer demographics and their different shopping missions.
Suntory Beverage wanted to develop a new product within the natural energy space.
Nando’s wanted to make their Peri-Peri table sauces and marinades bring people together and add excitement to family dinner times.
Marloe Watch Company needed to better understand both current and potential consumers in order to inform a broad marketing strategy.
Unilever wanted to break new ground by branching out into tub format for Magnum, while retaining its unique sensory signature.
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Read MoreIf you'd like to understand a bit more about us or find out how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.
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