Introducing Storyman
Nando's: Concept Development
Spicing up concept development
Families around the world love to visit Nando’s restaurants, and the brand wished to further target the at-home occasion. Nando’s wanted their Peri-Peri table sauces and marinades to bring people together through exciting family dinners and shared experiences. They called on MMR to develop and define new marketing concepts for their home cooking range.
APPROACH
A multi-stage approach saw our collaborative team of category experts transform early customer insight into compelling market-ready concepts. We brought the results to life through brand consultancy with Huxly, co-creation workshops with MMR, and agile concept development, refinement and final validation with Express.
OUTCOME
Our category experts co-created and validated market-ready concepts with consumers, offering valuable insight and experiences. We provided Nando’s with clear recommendations on how to better position their products—all in under a month!
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