16 Jan, 2023
Plant Progress. The new products taking on Veganuary.Read More
The sheer number of food, drink, personal and household care products in the market is astounding, with tens of thousands more launched every year. But as consumers continue to become more discerning about the choices they make, failure rates for new products remain sky high.
To hedge against this unfavorable outcome, it’s critical that time and investment is placed in the right areas from the word go. This begins with creating and developing new ideas, concepts or claims that are as robust as possible – and fit genuine consumer needs.
So, how do we do that? We set your ideas up for success.
Set yourself up for a win from the word go.
Bring together target consumers, category professionals and brand experts to create winning concepts and claims that truly resonate.
Don’t waste time on the ideas, concepts or claims that consumers aren’t interested in. Screen down and focus on those with the greatest potential for success.
Be clear on which to progress, while maximizing your research investment.
Want to create a proposition that’s fully aligned to consumer needs?
Place them at the heart of creation and development for crystal clear guidance at every stage.
It’s a no brainer. Or at least that’s what we think.
After working alongside consumers to identify your best ideas and co-create perfect final stage concepts, validation helps give greater confidence on the size of the opportunity, growth potential and relevant targeting streams.
As many as 95% of new products fail every year. That’s why our approach is to set your ideas up for success on a solid foundation. We have a range of solutions to suit all budgets and timescales and will partner with you to create a bespoke approach that meets your specific needs. Plus our sensory experience ensures you don't just get to great ideas, but great products that live-up to the promise - why wouldn't you!
AMIRAH ASHOURI, CLIENT ENGAGEMENT DIRECTOR
Quickly narrow down a number of early stage ideas and identify those with the strongest potential for progression.
Call upon creative and articulate consumers to help progress your proposition, from initial idea to worked up concept.
Refine your concepts with our unique co-creative online tool. Combining qualitative consumer video reactions with the validation and robustness of quant.
Advanced concept validation that identifies true concept potential, without relying on single metric action standards, historic norms or forecasts.
MMR jumped straight into the brief and project, delivering some brilliant insights for us which will shape our innovation platform. The team are fun to work with, extremely flexible and are always thinking of new ideas to overcome project challenges.
You’ll work with John Barratt, our Concept Expert, as well as our dedicated account teams with years of experience in your category and your market.
Director of Agile Solutions
Kathryn has spent over 12 years in the world of FMCG innovation. Her role within MMR’s Method Excellence and Innovation Team allows her to combine her previous experience focusing on idea and concept testing with the exciting challenge of exploring how best to develop agile solutions for the future.
Always curious about uncovering the “why” behind the data, Kathryn has been closely following how technology is increasingly able to bring the voice of the consumer to life - and place it right at the heart of research.
Outside of work, Kathryn’s unintentionally-experimental approach to cookery allows her to happily indulge in another hobby: eating out.
Qualitative Research Director
Susan has over 12 years' Qualitative research experience from both client and agency side. She's passionate about interacting with consumers and discovering the newest market trends.
Susan leads our Qual team over in Shanghai, delivering the best quality of work and service to many many of our clients.
In her spare time, Susan loves to watch movies, take walks and explore different types of food. She also has a pet ferret which brings her endless amounts of fun!
Nando’s wanted to make their Peri-Peri table sauces and marinades bring people together and add excitement to family dinner times.
Pringles identified an opportunity for a new sub-range of Asian inspired, flavored rice-based snacks that delivered a unique product experience.
Suntory Beverage wanted to develop a new product within the natural energy space.
Costa Coffee used the power of Sensory Qual to launch with a major new RTD range with impact.
Diageo wanted to launch a new range of ultra-low alcohol gin and tonic beverages, while delivering a classic Gordon’s experience.
Take a look at the articles below for a quick recap of our latest news, insights and industry trends. You never know what you may find.
If you'd like to understand a bit more about us or find out how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.
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