Packaging Development & Testing

Perfect packaging, maximum impact.

Co-creating the perfect pack.

Brand communication, product delivery and pack design. All three must work together in perfect harmony to deliver an holistic consumer experience and make sure your proposition maximizes its potential.

Our pack solutions do this by bringing you closer to consumers. Our brand strategy and creative teams work with you to identify and co-create the perfect pack that complements your brand. From substrate to structure to graphics, we deliver the insight you need to create packaging that’s truly aligned to consumer expectations.

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Our experienced brand strategy and design teams blend strategy and creativity to create smart, beautiful pack designs built on in-depth consumer insight and market understanding.

Having talented creative resources in-house, who live and breathe packaged goods, we are able to quickly transform the ideas in your mind into compelling and effective designs.

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Sensory Qual aids understanding of sensory cues, semiotics and emotional and functional meaning, making your packaging designs the best they can be.

We offer a range of Sensory Qual packaging approaches for all budgets, both online and face-to-face.

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Screen & Validate

Screen down pack ideas or validate your final design with ImPackt, our agile, robust and holistic approach to analyze performance within a competitive context.

Great for early stage development, optimization and validation, it uses clever machine learning to highlight visual hotspots.

A very professional and well rounded project. The results take in to consideration all of the levers of product experience including packaging, product and comms.


Not just a pretty pack.

Packaging experiences are a bit like icebergs. Most brands are preoccupied with the bit poking out of the water and neglect the stuff hidden under the surface. Instead of just focusing on meaninglessly distinctive graphics and structures in the hope of standing out on shelf, we will ensure you benefit from the details and nuances that can make a huge difference.

Things like the weight, texture and sound of a pack can all have a profound impact on the consumer experience. This is what it takes to tap in to the unconscious and make quicker, deeper connections from the very first physical interaction with your brand. This is what transforms the ordinary into something more meaningful.

Semi-standardized, flexible, consultative or tailorable – we partner with you to make sure the packaging solution we move forward with answers your specific objectives.


Our packaging people.

You’ll work with our Pack and Sensory Qual experts, as well as our dedicated account team who have years of FMCG experience in your target market.

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Claire McCormack

Project Director, Huxly

Claire has previously worked for a variety of FMCG businesses including Nestle and Reckitt Benckiser, and is now a key part of our brand strategy team Huxly.

As a Project Director, Claire helps to ensure strategic excellence across branding, communication and innovation projects in a variety of industries.

Outside of her client commitments with Huxly, Claire is a keen dressmaker and crafter and always has a creative project on the go! Claire also loves to sing and whenever time permits enjoys watching and performing in musical theatre.

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Gerry Curtis

Qualitative Research Director

Gerry is the sort of person that everybody wants to be around.

He's always worked in market research, and loves discovering the interesting quirks that make people tick - then helping clients to turn those in to amazing propositions.

When he's not doing all things qual, he'll be riding his bike downhill or frequently checking the fridge hoping for something better!

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Luisa Gibbons

Head of Product

Luisa brings nearly 20 years of experience in FMCG consumer and sensory research to bear, looking after our Method Excellence and Innovation Team and tech innovation specialists, Nova.

She is passionate about the continued evolution of research – looking for creative ways to help our clients get the most from their research, leveraging tech solutions, driving consumer closeness and combining solutions to maximise insights.

Luisa’s ‘hobbies’ include chasing after a rumbunctious pre-schooler and boxer dog (both her own, we must add), exploring new places (ideally with a beach), anxiously supporting Reading FC and losing herself in a good book.


Estée Lauder




Re-inventing an Italian icon

As part of Peroni’s brand renovation strategy, Asahi wanted to understand how to evolve the brand’s iconography and visual identity.

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Creating iconic, premium packaging

Estée Lauder wanted to create iconic packaging to reinforce and elevate brand status and create memorable experiences for both the lipstick and liquid lip categories.


Grolsch get the green light for new visual makeover

Grolsch had developed a new visual brand identity, with the goal of challenging domestic and international premium brands.

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A new format for an old classic

Unilever wanted to break new ground by branching out into tub format for Magnum, while retaining its unique sensory signature.

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Quorn up-the-ante in meat-free innovation

Quorn reached out to MMR to help build and optimize the launch of the new ‘Quorn Makes Amazing!’ sub-brand.

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News & Insights.

Take a look at the articles below for a quick recap of our latest news, insights and industry trends. You never know what you may find.

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