Growth Spaces Quarterly eBook:
New Beauty Frontiers
Evidence-based opportunities, supporting growth.
Beauty is not slowing down, it's glowing up!
Driven by new rituals, rising expectations, and consumers redefining what “value” really means.
In this edition, beauty distils the signals shaping the next wave of opportunity, helping brands move beyond surface-level trends to uncover where meaningful growth will come from next.
Download the ebook
Where beauty's next growth will come from
If you’re responsible for shaping future portfolios, this eBook provides a clear lens on what matters most to beauty consumers, and where growth is most likely to come from.
From Products to Rituals
Our beauty-focused report explains what’s happening in the world’s most talked-about category. Packed with insights, ideas, and innovations, we show you that growth is still out there.
Value Beyond Price
In an increasingly premiumised category, value is being redefined. Discover how efficacy, experience, trust, and purpose now shape willingness to pay, and what that means for portfolio strategy.
Growth Spaces You Can Act On
We translate cultural shifts and behavioral insights into clear growth spaces, helping teams identify where to innovate, optimize, or reposition with confidence.
"As we fast-forward into the next era of beauty, sensory characteristics will increasingly play a functional role – from calming stress to reinforcing trust and efficacy."
Andrew Wardlaw, Chief Ideas Officer | MMR