NEWS RELEASE: MMR’s Product Hub Named Best Interaction Data Analytics Solution at 2025 MarTech Breakthrough Awards

Award-winning consumer insights platform makes product testing for CPG brands faster, smarter, and more accessible.

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LONDON. UK: Global consumer and sensory research agency, MMR Research Worldwide’s online testing platform, Product Hub, has won the “Best Interaction Data Analytics Solution” at the 2025 MarTech Breakthrough Awards.

Chosen from thousands of entries across more than 15 countries, Product Hub stood out for helping brands accelerate product testing and scale research with real consumer data. Built by MMR’s sensory and product research experts, Product Hub responds to a major industry challenge: how to run fast, cost-effective product testing without sacrificing quality. Designed specifically for CPG product research, the platform combines over 35 years of MMR’s expertise with advanced analytics, giving insight teams the tools to turn consumer feedback into confident, data-driven decisions.

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“Our goal with Product Hub has always been simple: give CPG teams the tools to test, learn, and innovate quicker, without cutting corners,” said Dan Jenkins, Global Head of Product Hub. “This award is a great validation of that. We’re excited to keep building on it, developing features that help brands scale product research, run meta-analyses, and keep innovation pipelines moving.”

Developed in-house by MMR’s sensory, consumer and product research experts, Product Hub combines trusted MMR benchmarks, solution-specific KPIs and standardized reporting formats to ensure consistent, reliable insights. With flexible support options, DIY or consultant-led, brands can choose the level of guidance they need, from quick testing to strategic programs of work.

The platform also simplifies the logistics of product testing. Users can build studies online, get instant quotes, and access results within 24 hours of fieldwork. Interactive dashboards, built-in analytics, and intuitive visualizations make it easy to explore feedback, identify key insights, and share findings across teams. Whether it’s refining a concept or making go/no-go decisions, Product Hub helps teams move from data to action, fast.

When it comes to global testing, Product Hub has that covered too, with three international hubs that manage procurement, preparation, and shipping to keep operations running smoothly.

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Commenting on what made The Product Hub stand out, Steve Johansson, Managing Director at MarTech Breakthrough, shared, “Product Hub addresses a critical need in the product development lifecycle by helping brands make faster, smarter decisions with enterprise-grade tools and real consumer insights. It’s a sophisticated platform that empowers teams without overcomplicating things. That’s why it was an obvious choice for this category.”

The MarTech Breakthrough Awards recognize innovation across marketing, sales, and advertising technology. In 2025, thousands of entries were submitted globally, with Product Hub rising to the top for its combination of technical strength and real-world impact on product innovation.