Printemps des Études 2025 brought the research community together once again at the Palais des Congrès in Paris. For MMR, it was two days of real conversations, new ideas, and a tangible sense of energy that only in-person connection can deliver.
The atmosphere across both days captured the mood of a sector eager to reconnect. Thursday buzzed with activity, while Friday offered space for reflection. Together, they reminded us why face-to-face collaboration remains so valuable in building stronger, more consumer-centric brands.
Our booth reflected what MMR does best - clarity, curiosity, and confidence. The simple, purposeful design sparked conversations that quickly turned into deeper discussions about the future of research.
Many visitors were drawn to our blend of Quant and Qual expertise, alongside innovations like Sensory Bot™, which is redefining how brands capture consumer reactions at scale. The level of engagement made it clear that the industry is looking for research that fuses sensory science, consumer understanding, and technology, exactly the space where MMR excels.
Beyond the lively exchanges, the event generated real opportunities. The team returned with promising potential partnerships and valuable new contacts keen to explore how MMR’s holistic approach can strengthen their product and brand development.
If one theme stood out, it was this: the most meaningful progress happens when science, creativity, and empathy come together.
More than just a conference, Printemps des Études 2025 was a reminder of what drives our industry forward. For MMR, it reinforced our commitment to delivering sensory and consumer insight solutions that help brands create products people genuinely love.
Interested in learning more about MMR’s sensory expertise? Talk to one of our sensory specialists today.