Celebrating Innovation Together

Thank you for being part of the journey that has led to MMR Research being named in the GRIT 2024 Top 50 Most Innovative Suppliers, the only full-service agency with a dedicated focus on sensory-led research.

This milestone reflects the trust and collaboration we share with visionary clients like you. Together, we are shaping the future of consumer and sensory insights, blending sensory science with cutting-edge methodologies to deliver insights that truly matter.

As we look ahead, we are excited to continue pushing boundaries and helping your brand thrive in an ever-evolving market.

What happened in Bangkok at ESOMAR Asia 2024 didn’t stay in Bangkok. Discover how CPG leaders are blending AI and human intuition to create impactful product experiences, with key insights from Dr. Ansie Collier’s reflections.

Explore how AI and synthetic data are transforming data quality in market research. In the latest Research Live podcast, NOVA’s Alexandra Kuzmina discusses synthetic data’s potential to improve data quality, the challenges it presents in consumer research, and practical tips for using AI effectively. From boosting survey responses to creating dynamic AI personas, the conversation highlights the opportunities and limitations of these technologies while underscoring the importance of staying connected to real-world consumers.

Listen to the podcast and read the full insights to stay informed on these innovations.

Partner with us in 2025 to drive bold, innovative projects that shape the future of consumer and sensory research, unlocking new opportunities for your brand to lead and inspire progress. Together, we can develop meaningful case studies that tackle real-world challenges and position your brand at the forefront of industry innovation.

Examples of some areas of interest include advancing voice-to-voice technologies to deepen consumer connections during hands-free moments, examining the impact of inclusive design on brand equity, applying behavioural science techniques for product optimization, and investigating how external data can enhance the creativity and quality of AI personas. These are just some examples of the exciting possibilities we could explore together. Your unique challenges and ideas could help define the direction of our collaboration.

We’re committed to making collaboration seamless and meaningful, with co-funding opportunities available for select initiatives (subject to approval).

If this sounds like the kind of journey you’d like to embark on, let’s start the conversation.