Augmented reality (AR) utilizes 3D modelling software to place new products or package designs in a consumers’ real-world environment, allowing them to interact and explore them as if they are in the room with them. Pretty exciting right?! We wanted to find out if this tech was worth the hype, or if it'd simply mean using tech for tech's sake - here's what we found...
A global pet care is expanding into sustainable territory with new sustainable film. There was a need to introduce a packaging reseal/reclose system to make their products more competitive and enhance the user experience overall.
The client approached MMR’s NOVA tech innovation Team via the NOVA Partnership Initiative because they were interested to assess the packaging designs using Augmented Reality (AR) technology along with traditional research methods.
Our experience suggests that Augmented Reality (AR) is not a substitute for physical stimulus but can provide valid and agile packaging feedback at early stages of the innovation process.