Sensory Trained Panels with MMR

Engineer your CPG product to perfection with dedicated sensory specialists

With your own dedicated, in-house team of sensorially articulate experts, you have access to a deeper level of insight - every moment you need it

Be it for product, pack, or comms development, Sensory Trained Panels enable you to fast-track your innovation and launch a product that’s not only memorable but that connects with consumers on a subconscious level. The secret lies in uncovering the micro-moments that leave consumers pining for your brand, for reasons they can’t even articulate.

Want to dive into the details of how a client-dedicated Sensory Trained Panel can work for you? Download the factsheet below.

Download the Factsheet

Coca Cola and MMR Case Study Sensory Trained Panels

Get to know MMR's Sensory Experts

MMR is the world’s biggest sensory panel management partner, with over 20 Sensory Trained Panels around the world and more than 30 years’ experience in setting up sensory programs across the CPG industry. And when it comes to client-dedicated Sensory Trained Panels, our globally recognized teams take on as much or as little as needed, from delivering an audit of your existing panel to full set-up, training and management of a new one.

Valérie Mialon

Global Sensory Director

Valérie leads our large, innovative team of sensory experts across the globe and has been working as a sensory and consumer research partner and consultant for 25 years, with many of the major global food and drink, beauty and other FMCG companies. As our Global Sensory Director she now focuses on making the power of sensory more widely accessible to support a wider range of functions and industries, helping to create product and service experiences that delight consumers and lead to long-term market impact.

Damien Pruneau

Global Head of Managed Sensory

Damien leads MMR’s client-dedicated Sensory Trained Panels capability, building partnerships between MMR and our clients across a variety of industries from CPG to B2B companies. Having worked client-side within CPG R&D teams with a range of multi-nationals including PepsiCo, GSK, Cargill, Mondelez, Givaudan and more, his expertise is well known. He helps our clients design tailor-made solutions for their sensory capabilities and to understand the sensory experience of their portfolio in depth, as well as designing the products that will delight their customers both now and in the future.

Thibault Delafontaine

Global Sensory Solutions Activator

Working at the core of our Sensory activities globally, Thibault helps match client challenges and requirements to their optimal solutions. He is still a sensory scientist at heart however, with 10+ years’ experience working both agency and client side, including the role of Sensory & Shelf-Life Manager for Cereal Partners Worldwide (JV Nestlé & General Mills). This places him in the perfect position for understanding and contextualizing our clients’ challenges, as well as suggesting innovative approaches to tackle them.