Five Products: Powered By AI Innovation

Consumer-packaged markets thrive on innovation, but keeping on top of market trends and consumers evolving need states can be exhausting. Fortunately, advancements in artificial intelligence (AI) offer FMCG companies the opportunity to act faster, with even more innovative products, optimized processes, and personalized customer experiences.

Leveraging technology and data-driven insights, FMCG companies are reshaping the way they operate. Here we look at Five Products that are riding the AI wave and innovating better.

1. Sa'Saa AI Ice-Cream (China)

Zhong Xue Gao, a Chinese ice cream maker, has unveiled a line completely designed by AI, aptly named "Sa'Saa" (Satisfy and Surprise Any Adventure). AI, including ChatGPT and its Chinese counterpart ERNIE Bot, helped create the flavors (red bean, green bean, milk, and cocoa), packaging, branding, and even the promotional video. This "first-of-its-kind" approach in China demonstrates the vast potential of AI in product ideation. A related example is Singapore's Sweet Cheeks Gelato. This product is the result of a collaboration with a brand designer to create AI-generated landscapes for packaging and website. Each flavor emerged as a planet, creating a playful and unique brand identity.

Sa Saa AI Ice Cream China
The Planteat noodles in boxes

2. The PlantEat Hayoung SoyBeans (Korea)

For plant-based food companies, overcoming the challenges of taste and digestion with soybeans has always been a hurdle. The PlantEat, a Korean food tech company, tackled this head-on with AI by analyzing over 4 million food data points. This helped identify areas for improvement in the manufacturing process, leading to the creation of Hayoung soybeans. Hayoung boasts a superior taste, easier digestion, and is non-GMO. The PlantEat is now expanding Hayoung's cultivation globally, highlighting the impact of AI on generating more sustainable food solutions.

3. Hell's AI Energy Drink (Hungary)

Hungarian beverage giant Hell is shaking up the energy drink scene with a flavor concocted by AI. The brand fed an AI system with data on sales, ingredients, health research, and consumer feedback. The result? "Tutti Frutti and Berry Blast," a globally launched flavor that promises to usher in a "new era" for the food industry by speeding up product development from years to months.

HELL AI Energy Drink
Lafco artifical fragrance

4. Lafco's AI-Powered Deodorizing Room Sprays (USA)

LAFCO, a renowned home fragrance brand, is tackling unwanted odors with a two-pronged approach. First, they created a powerful odor-neutralizing formula. Then, they partnered with AI to optimize their best-selling fragrances like Chamomile Lavender and Marine. AI identified strengths and weaknesses in the existing formulas, leading to a line of AI-generated fragrances that are specifically designed for peak performance and elevated user experience.

5. The Glenlivet's Twelve Elements Collection (Scotland)

The Glenlivet distillery in Scotland is celebrating its 200th anniversary with a unique twist. Their ultra-rare 50-year-old whisky collection, The Twelve Elements, features AI-generated artwork on each bottle. These artworks represent key elements of the whisky-making process, from "fire" to "heritage." This bold move signifies The Glenlivet's commitment to innovation while honoring their rich history. With bottles priced at €40,000 each, this AI-infused packaging targets a particular type of whisky enthusiast!

The Glenlivets Twelve Elements Collection Scotland

With FMCG companies hellbent on embracing AI, it is clear that product development is becoming one of the pioneering applications of it. From streamlined supply chain management and enhanced production processes to personalized marketing and predictive analytics, AI is reshaping the industry and providing FMCG giants with a competitive edge. As these companies begin to invest in AI capabilities, we can expect further innovation and transformative changes that will redefine the FMCG landscape.

Ready to take a bite out of the future? MMR Research is at the forefront of FMCG innovation. We can help you leverage the power of AI to develop cutting-edge products that resonate with consumers. Get in touch with us today and let's discuss how AI can take your brand to the future!