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08 Apr, 2024
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Read MoreNEWS RELEASE: MMR Research Worldwide Expands Sensory Services With Brand-New Facility
New research facility will help brands engineer more impactful product experiences to perfectly land their brand promise
LONDON, UK: As part of their ongoing efforts to support many of the world’s leading brands in delivering more innovative and superior product experiences, global consumer and sensory research agency, MMR Research Worldwide has announced the opening of their brand-new research facility.
Situated in the market town of Wokingham just 37 miles west of London, MMR’s new facility is set to fulfil a highly specialized service for compelling research insights that FMCGs can use to elevate their pack and product experience. The innovative facility will feature 6 highly adaptable workspaces that will enable panelists to evaluate not only the usual food and drink categories but a broader range of products including but not limited to:
- Fragrances
- Deodorants
- Candles
- Cars
- Sports equipment
- Shower products
- Laundry products
- Detergents
- Cleaning products
- Consumer durables and devices
Commenting on the opening of their new facility, MMR’s Head of Sensory - EMEA, Thibault Delafontaine, said “We are excited about the opening of our brand-new research facility as it signifies that we will be equipped to take on a broader range of innovation projects across the UK and Europe. Our ambition remains the same – to assist FMCGs in developing best-in-class products that deliver on the brand promise.”
For the duration of their research projects, MMR clients will be given access to the facility to monitor progress via a two-way mirror and to generate samples on-site. This will be essential for manufacturers such as coffee producers or any client working on goods that need to be evaluated during product setup or use.
“Our new capacity to conduct testing at any moment excites me and my fellow sensory experts. In addition, one of the numerous advantages we anticipate from the new facility is the ability for CLTs [central location tests] to take place as evening sessions, which was not feasible at our previous location. We look forward to working with our clients to help them innovate better and be bolder than ever before”
Phiala Mehring, UK & Asia Sensory Director at MMR.
MMR Research Worldwide offers flexible and extensive consumer and sensory research solutions across the entire innovation journey; helping FMCG brands around the world understand opportunity areas and develop concepts, before using innovative research techniques to fuel the creation of products and packaging that bring brands to life. FMCGs can get in touch with Thibault Delafontaine on t.delafontaine@mmr-research.com to learn more about how they can take advantage of MMR’s new research facility.
