NEWS RELEASE: Product Testing Just Got Easier, Faster and More Accessible

London, UK: Product testing is a complex, time-consuming, and expensive process. However, leading insights partner to some of the world's top FMCG brands, MMR Research has announced the launch of Product Hub, an innovative platform designed to address the longstanding challenges in product testing faced by the industry. Traditional approaches to product testing are often filled with complex manual processes leading to delays in market entry and missed opportunities for companies.

Backed by 30+ years of product and sensory research expertise, MMR's Product Hub aims to streamline the product development process with its unique automated approach. Offering FMCGs a faster, more efficient way to conduct product testing. Built as an online platform, Product Hub allows users to gather consumer insights from anywhere, allowing for quicker decision-making and adaptive product development strategies.

Product Hub Display Mockup v2 close up

"Product Hub represents a significant advancement in how FMCG companies can approach global product testing. We recognized the need for a solution that not only accelerates the testing process but also enhances decision-making capabilities across markets."

Dan Jenkins, Global Head of Product Hub

The platform integrates various product evaluation methods, ranging from AI-fueled sensory analysis to modern science-based approaches like prototype screening, benchmarking, concept-product testing, or recipe engineering. These methods have been specifically designed to help brands gather detailed consumer feedback and market insights faster, without compromising on accuracy or depth, to validate their offering or identify potential improvements.

"For FMCG companies, the ability to adapt quickly to changing consumer preferences is crucial," explains Alex Dobromir, Product Manager at Product Hub. "Our platform is giving insight teams ownership of all their data and facilitates access to every step of the process, empowering them to iterate and refine products faster than ever before, making sure that they meet local market demands effectively."

The benefits go far beyond speed and efficiency, with the platform allowing FMCGs to reduce testing costs, allocate resources more effectively, and mitigate risks associated with product launches. By standardizing access to advanced testing capabilities, even smaller brands can compete in the global marketplace.

"The FMCG industry is highly competitive, and speed to market can make or break a product's success. Product Hub provides brands with the confidence to innovate faster, knowing they have robust, actionable data to support their decisions at scale."

Matthew Lintern, CEO of MMR Research.

Product Hub was successfully launched at IIEX Europe in Amsterdam, receiving enthusiastic feedback from industry leaders and attendees. The platform's capabilities were showcased through live demonstrations, highlighting its potential to revolutionize the product testing landscape. Following this successful debut, MMR Research is set to present Product Hub at Quirks New York, further expanding its reach and impact within the industry.

IIEX x Product Hub team

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MMR Research has collaborated closely with leading FMCG companies during the development of Product Hub, ensuring the platform meets the industry's growing demand for reliability and usability. Already adopted by several major and challenger brands, Product Hub is set to lead a new standard for product testing in the FMCG sector.