NEWS RELEASE: Sensory Bot™ Reveals the Unseen — Turning Product Experience into Your Competitive Edge
London, UK: MMR Research, a global leader in sensory and consumer research, today announces the launch of Sensory Bot™, a one-of-a-kind AI-powered strategic solution that transforms how brands understand, optimize, and communicate product experiences.
Built on over 35 years of sensory expertise, Sensory Bot™ delivers sensorially rich insights that help brands design emotionally resonant product experiences with precision and scale.
Solving a Longstanding Industry Challenge
For decades, sensory and product research has struggled to fully capture the complex and interconnected constellation of a product experience across key moments along the user journey. Fragmented insights often miss how sensory cues - taste, texture, scent, sound, and sight - shape consumer perception, emotion, and behaviour.
Sensory Bot™ changes that. It offers a unified, scalable solution that integrates sensory feedback across product design, packaging, and marketing – bridging the gap between lab insights and real-world consumer experiences. It maps the hidden connections within products, revealing how even the smallest tweak can ripple across emotional and functional dimensions. This enables smarter, more confident design decisions and more resonant brand messaging.
“Sensory Bot™ represents a bold step forward in how we can help brands connect with consumers on a deeper, more emotional level,” said Mat Lintern, CEO of MMR Research. “It’s not just about better data - it’s about unlocking the human truths that drive product success. We’re proud to bring this innovation to market.”
Key Benefits for Brands
- In-the-moment emotional insight: Understand what consumers feel - not just what they say - across every touchpoint.
- Holistic experience mapping: See how sensory cues ladder up to emotional and functional benefits, revealing the butterfly effect of product design.
- Consumer closeness at scale: Capture authentic consumer language and reactions to refine products and messaging.
- Versatile integration: Use independently or alongside existing methods across R&D, Brand, Insight, and Marketing teams.
“We discovered elements like the auditory feedback we never even thought to measure before, along with uncovering emotional drivers we can now access,” said Global Consumer Science & Product Experience Lead, at Haleon. “It gave us the confidence to refine our product and messaging in ways that directly impact the hearts and minds of our consumers.”
A New Standard in Sensory Consumer Insights
Sensory Bot™ is more than a tool - it’s a new paradigm, making sensory insights more accessible, actionable, and impactful. By fusing human insight with adaptive AI, it illuminates what truly matters to consumers, helping brands create products that resonate deeply and perform powerfully.
To explore how Sensory Bot™ can help your brand connect with consumers on a deeper level contact Natalia Chrusny at n.chrusny@mmr-research.com.