The NOVA Partnership Quarterly Newsletter March 2025

A global beverage client wanted to explore and understand consumer context around the emerging functional coffee category. We engaged consumers across different markets to better understand motivations, frustrations and expectations, revealing a clear action plan for the client to take advantage of different innovation paths that would cater to a diverse range of consumer preferences within the category.

A global snacking company wanted to understand how consumers perceive, purchase and compare their chocolate products in World Travel Retail (WTR) at Heathrow Airport - a tricky research location given security restrictions.

We pre-recruited travellers and set up Q.Bot to capture in-the-moment experiences at fixtures, with consumers using their smartphones to share responses and capture images and videos.

AI-enabled analysis alongside human qual expertise allowed us to deliver actionable insights and recommendations to inform the client’s WTR strategy, and they’ve gone on to roll out this same approach to capture similar learnings across other global airports.

A global alcohol company wanted to understand consumer experiences of their new paper packaging, with a specific focus on sustainability perceptions, across both quant and qual. 300 music festival attendees in Barcelona were given the product to try and invited to participate in a Q.Bot conversation.

We were able to deliver to the client a contextually sensitive understanding of the product experience, along with consumer perspectives on sustainability and what it means to them. We were also able to differentiate between the elements of the paper packaging experience that underpin appeal and those that limit it.