03 Feb, 2022 | 1 minute
Whilst the debate over whether breakfast is the most important meal of the day continues, inventors are busy creating exciting new ways for us to start the day.
The pandemic has upended multiple meal occasions in recent times, and as we move into this post Covid era, WGSN, the world’s leading trend forecaster, anticipates ‘showstopping pastries’, ‘global inspirations’ and ‘breakfast beverages’ to keep breakfast on people’s radars.
At MMR, we expect 2022 to be defined by a more experimental consumer. The YOLO mindset will impact more consumption occasions. With this in mind, let’s take a tour of some recent product launches that are sure to tickle your early morning tastebuds.
With breakfast options opening up, now is the time to consider how you can help consumers power on, health up, go global, go plant-based or simply try something new. It is a time to be bold.
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