Trend of the week: Camu Camu

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Andrew Wardlaw

27 Jan, 2022 | 1 minute

Camu Camu - the next ingredient you may not have heard of, yet.

Surely there are no ingredients left to trend, right? Think again.

Introducing Camu Camu, which is giving açaí and lucuma a run for their money in the world of trends. This sustainable amazonian fruit offers high vitamin C content and may have powerful anti-oxidative and anti-inflammatory properties.

Here are some recent product launches from around the world showing Camu Camu in action - in everything from personal care to functional beverages.

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SuperU Clean Greens

Camu Camu is gaining popularity as the latest ingredient in so-called superfood powders, adding a touch of modernity.

Zoa Energy Drink

If the fact that Dwayne ‘The Rock’ Johnson being the CEO is not a reason to try this energy drink then why not the fact that Camu Camu berries are a hero ingredient.

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Elaluz Bronzer

A good-for-you bronzer with Camu Camu as a key ingredient gives you a natural vitamin C powerhouse that is taking skin-care to a new level.

Elivide Supplement

The benefits of Camu Camu are extensive. Elivide has created a simple yet effective way for consumers to experience them.

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If you'd like to find out more about what else is happening in Camu Camu, or any other emerging trends, get in touch.

In collaboration with TRENDHUB from thefoodpeople