Why consumer-packaged entertainment is the ultimate weapon to win over Gen Z

Listen in at YMS NYC on March 20th, 2024

Mark your calendars!

MMR's Andrew Wardlaw and Huxly's Sarah Rooney will be attending YMS New York, the world's largest youth marketing festival, to share key insights on how Gen Z perceive value in CPG. Find out more about YMS here and be sure to join Andy and Sarah at 4pm on March 20th.

So what exactly will they be covering?

Amidst the turmoil of recent years, Gen Z has come of age, bringing radically different expectations to a wide range of consumer categories. Guardians of some of the world’s most famous brands must rethink how they can win over this more intentional, discerning and experience-led cohort.

This keynote draws upon brand-new research – powered by AI chatbots, category unboxing and deep sensory exploration – and shows what strategies companies can adopt to cut through the clutter and connect with this audience, increasing Gen Z’s perception of value.

Andy Wardlaw, Chief Ideas Officer at MMR Research, and Sarah Rooney, SVP and Head of US at global brand strategy and innovation consultancy Huxly Global, will make the case for sensory-led elevation as the new standard, and consumer-packaged entertainment as the ultimate weapon to win over Gen Z and see off so-called dupes.

Want to attend but don't yet have your ticket? Use the code HUXLY20 for a discount at checkout. See you there!

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