Where tech empowers, insight tells the whole story, and sensory solutions are a catalyst for growth.
The age of agility is accelerating, driven by a reductive mindset that takes time and cost out of innovation and renovation investments. At MMR, we’re working on a more positive agile future with systems that energize brand teams, stimulate creativity, and prioritize commercial focus.
Whether you’re looking for explicit answers fast or a program of research to develop a full proposition bundle in one week, MMR’s Agile toolkit will meet you where you’re at and give you the depth of insight you need - so you can hit the ground running.
Put simply, we want to make your agile experience more fun.
Ideation
Concept
Product
Pack
Activation
Ideation
We can progress your idea or insight to product prototyping in just one week – mobilizing our unique set of quantitative, qualitative, and sensory tools.
Concept
Maximize your return on investment with concept evaluations that condense multiple phases of iterative testing into one project and assess market potential against proprietary metrics that go beyond liking.
Product
Our rapid product testing toolkit benefits from MMR's world class sensory experience. This agile option delivers results and analysis in as little as two weeks.
Pack
Our packaging toolkit does everything you'd expect from a more expensive option. And our unique combination of sensory research and in-house design capabilities can create, optimize and validate new packaging in a time efficient manner.
Activation
Our full suite of range, pricing and claims evaluation tools help you go to market with fully aligned propositions that reward consumers immediately and emotionally - supporting long-term product adoption.
Amplify the consumer voice
Through our global partnerships and unique approaches, we keep consumer engagement at the heart of our agile solutions so you can amplify their voice in the boardroom.
We’re strong believers in the power of utilizing the technology that makes a positive difference to insight to support this, avoiding ‘AI-washing’ and tech for tech’s sake. And thanks to our in-house tech innovation team Nova, our clients can also benefit from quant-qual hybrid methods - delivering quantitative rigour with rich qualitative insight at scale – and the powerful use of generative AI.
We don’t settle for bronze, or silver for that matter – and neither should you.
Competition is fierce, and so your agile partner must demonstrate nothing short of science-backed, sensory-charged and expert-led solutions that are laser focused on creating powerful product experiences.
The truth is, liking and purchase intent metrics are not the full story. Our Agile Toolkit goes further, revealing sensory drivers of success, plus conscious and non-conscious hot buttons and opportunities. For us, it's about unlocking that extra five percent to help you go from good to great.
"Quick, flexible methodology and quick, flexible team. Very responsive to requests and a well-written presentation deck."
Global Head of Insight, Asahi
Download the Agile Factsheet
Discover the breadth of our Agile toolkit and get inspired by stories from major FMCG brands.