Insights
07 Oct, 2024
While you were sleeping: Trends in sleep health
Read MoreExploring, interpreting and implementing new technologies and methods. This is the sole focus of Nova, our in-house innovation team.
They work hard to uncover the kind of tech that will make a tangible difference to the quality and depth of insight we deliver. And there's nothing they like more than hearing about client challenges and sharing their experiences and observations. If you’re inclined, they will also provide unbiased views on up and coming technologies that are driving (or not!) better insight.
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In response to declining completion rates, lower research engagement, and a risk to data quality, Nova explores new, modern, and innovative approaches that bring the joy back to research engagement. Leveraging Generative AI and conversational design, we aim to deepen consumer closeness, capturing real stories from real people, in increasingly natural, engaging and less intrusive ways.
Chatbots | Modern survey design | Avatars in surveys | Voice engagement | Social listening | Natural language processing | AI Personas
Beyond what consumers may articulate lies the true product experience. Actual consumer behaviour offers a more concrete and unfiltered perspective. Nova explores a range of avenues to capture real-world consumer behaviour to uncover unconscious preferences, entrenched habits, unexpected uses, and pain points which may be overlooked in traditional feedback.
Ethnographic video and image analysis | Wearable trackers | Digital behavioural data | Smart labels | Smart coasters | Smart trays
Want to know how and when to build AI into your research processes? Head over to page 22 in this MRS report to discover the power of conversational data, straight from Nova's Global Innovation Director Ansie Collier.
As AI’s impact across market research expands, so is the hype – risking casting a shadow over its true value. Just as so-called greenwashing has led to consumer scepticism over companies’ ecofriendly claims, AI-washing could do the same for the market industry. Read more from Nova's Associate Innovation Director, Alexandra Kuzmina.
Private-label brands are tapping into viral TikTok moments to resonate with Gen Z consumers, as many of these shoppers are willing to switch brands. How can brands fight back? Read more below from Ansie Collier, following MMR's recent Value Decoded webinar that looked into how Gen Z perceive value in CPG.
For our Value Decoded event, we deployed chatbots to do some heavy lifting, actively ‘listening’ to what Gen Z had to say - and probing accordingly. The result is qualitative insight on a quantitative scale. Ansie Collier, Global Innovation Director, explains.
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Take a look at the articles below for a quick recap of our latest news, insights and industry trends. You never know what you may find, and if you don't find what you're looking for then reach out. We love exploring.
If you'd like to understand a bit more about us, or find out how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.
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Take a look at the articles below for a quick recap of our latest news, insights and industry trends. You never know what you may find, and if you don't find what you're looking for then reach out. We love exploring.
If you'd like to understand a bit more about us, or find out how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.
If you'd prefer to chat over email, fill out your details below and we'll get back to you as soon as we can.