12 Feb, 2024
The collapse of impulse buying, and what to do about it.Read More
For your brands to be truly future-proof, you need to deeply understand your consumers' needs and get right to the heart of how to deliver memorable and meaningful experiences across multiple touchpoints. Like us, you are at your best when working with a partner that thinks and acts the way you do.
We proudly collaborate with industry leaders who share our passion and values when it comes to all things FMCG and consumer research. Trends experts and tech agencies who offer global expertise and data collection capabilities that take insight to the next level - adding depth, value and confidence.
Voxpopme had a vision to build the #1 video platform for the MRX industry - a tough challenge for an industry which is historically slow at tech adoption, specifically when it comes to video.
But VPM was laser focused on doing it right, and 10 years later is recognized as the number 1 ranking qualitative research solution (GRIT Report 2020). They continually innovate in this area, in both how they capture and analyze data.
Our partnership brings these two worlds together - giving us the tools to drive and deliver consumer insight using the #1 video platform, and allowing VPM to leverage our product expertise.
Our partnership with The Good Food Group provides opportunities for brands to optimize and fuel compelling trade stories, with a strong retail lens and access to an extensive network of buyers across UK retailers.
Whether consultancy to shape innovation and ideation parameters, advice to help uncover persuasive hooks for retail influence or buyer feedback on new propositions, the flexible expertise from The Good Food Group is super powerful when combined with our consumer-centric perspective.
The Good Food Group’s experience in managing listings for new and established brands helps us go even further on our mission to support manufacturers with end-to-end innovation.
We collaborate with food and beverage futurologists The Food People to ensure that our clients across the world have access to the latest global trends, but crucially harness this knowledge alongside our valuable consumer insight offering, to add even more depth to innovation development.
We work together with clients during early-stage ideation workshops right through to on-going market analysis.
So, if there’s something new and exciting emerging in your category and market, we’ll spot it, share it and help you profit from it!
Ultimately our goal is to help our clients grow their brands. That's why we strike up partnerships with companies who offer innovative tools and category knowledge which, when leveraged alongside our research capabilities and insight expertise, becomes a powerful platform for success.
Luisa Gibbons, Head of Product
Take a look at the articles below for a quick recap of our latest news, insights and industry trends. You never know what you may find.
If you'd like to understand a bit more about us or find out how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.
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