A team united in pursuit of extraordinary innovation.

Curious minds. Smart thinkers. True global expertise.

We're constantly cooking up new and compelling ways to set your brand apart.

Sensory scientists. Researchers. Data analysts. Programmers. IT whizzes. Marketers. Brand experts. Sticklers for detail. Visionaries. They’re all here – many for over 10 years – which says it all.

Our heritage.

We were founded on the belief that successful products, those that really deliver on their brand promise, are built from the perfect blend of sensory science and consumer insight. We’ve been helping clients to achieve this, right across the globe, for over 30 years.

MMR is the place where sensory science meets exciting, powerful commercial application. From branding and innovation to product development and retail strategy – our mantra is to make your entire brand experience more memorable. More extraordinary.

20210129 DT TC SG Trio that started MMR Summer 1990 HP Foods


MMR started trading from the spare bedroom of Founders' David Thomson and Teresa Church in Benson, Oxfordshire.

20210129 Wallingford House Refurbishment Moving in


We grew to 10 employees, moved into a new HQ at Wallingford House and completed our first international project with Mars Petcare, in Europe.

20210129 MMR Team Approximately 1996


Our in-house Statistics function was born and sister agency HRW Healthcare was founded.

US Office


We opened our first international office in Roseland, New Jersey.

Sensory Panelist


Our proprietary conceptual profiling and ranging methodologies were launched, and we hit $10m turnover for the first time.



Our dedicated, global qualitative research function was formed.

London China 1


By 2015 we had Sensory Science Centers and research hubs in 7 global locations, including Shanghai, Mumbai, Durban, New York and Singapore.

Presenting 1 1


We also rolled out The MMR Academy, a training initiative encouraging client collaboration and inspiring innovative thinking.

Express Timeline


We launched Express, our suite of agile, tech-enabled innovation development solutions offering speed and flexibility, without compromise.

Ideal insight


We acquired video production agency Ideal Insight, taking our storytelling and reporting capabilities to the next level.

Auto dev team 2


We set up our own Automation & Software Development team, while also hitting $40m turnover.

Hux cubo 2


Huxly & Cubo Innovation were incorporated, adding brand consultancy and rapid prototyping to MMR's growing family portfolio.

Nova 1


Our new age innovation team NOVA was formed, partnering with clients to explore tech solutions and develop new methodologies. We also hit $50m turnover.



We acquired digital design and marketing communications experts, Together Agency and employed over 400 brilliant people.


We're proud to deliver truly global expertise.

World-leading brands need joined-up solutions. We have the global reach to get the job done. And we have a culture of doing every job we do well. We have 9 global research hubs and teams in more than 10 locations, strategically spread across the globe, including London, New York, Shanghai, Singapore, São Paulo and Durban.

We understand local market culture and nuance. We have the resources to help you leverage this understanding effectively. We deliver one consistent MMR experience, no matter where in the world you work with us.

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MMR Qual Focus Group

An extraordinary place to work.

Fancy partnering with some of the biggest global names in food, beverage, household and personal care? How about working with a diverse, energetic and innovative bunch of individuals?

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