Brand Strategy & Development

The perfect synergy of brand development and consumer insight.

Getting under the skin of consumers.

Create memorable experiences for the people that love your brand using an agile insight-driven understanding of consumers. Our brand development services will deliver you an unrivalled understanding how consumers engage with your brand communications and platforms.

Because if you don’t understand the complexity of consumers, how can you expect to write concepts that will truly resonate with your target audience? Or stretch your brand into new innovation territories without losing the core of their essence? With the right insight you can elegantly engineer your brand to respond to consumer tensions. That’s how to make sure your brand creates a distinctive footprint in today’s marketplace.

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User Experience

What do consumers really think of your online presence? Our digi-capture tool gives detailed insight into consumer experiences, delivering recommendations on consumer needs and how to meet these online.

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Mindsets Segmentation

Clever tech allows us to capture consumer needs in-the-moment, unlocking real-time insights and deeper understanding. The outcome? A clear framework for understanding your market and allowing you to formulate powerful growth strategies.

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Brand Communications

Understand what drives appeal when it comes to your copy. Gain detailed feedback on casting, product presentation and tone of voice to create advertising and comms with serious impact.

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Innovation & Positioning

A unique 360-degree co-creation process that uses metaphors to elicit emotional needs and sensory scientists to uncover how to execute these through your product.

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Pack Design

Using fast, targeted interactions with small groups of consumers, we uncover the emotional and sensory drivers of your brand. Building these in to your design brief will ensure your pack is on point.

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What if you could understand your consumer beliefs and predict what the future holds for your category or market? Clean, repeatable, quantitative data coupled with deep category knowledge and insights gleaned from a range of sources allows your brand to evolve in line with future trends.

Creating, innovating and growing the right brand is not easy. We help our clients navigate their categories with creativity, precision and cohesion, allowing them to create remarkable brands, products and communications which deliver the rich emotional needs of people in a changing world.


Our brand people.

You’ll work with Huxly, our brand strategy agency with a team of strategists, designers and sensory scientists, plus your dedicated account team. They work together to make sure your brand truly delivers on a functional, emotional and sensorial level.

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Joe Goyder

Director, Huxly

Joe Goyder has spent the last two decades delivering compelling brand and innovation strategies both client and agency side for some of the world's leading CPG brands.

He held senior insight roles at Innocent and PepsiCo before moving agency-side with The Value Engineers and Butterfly London. He founded Huxly, an MMR Company, in April 2018 and the company has since seen consistently strong global growth.

Z TEAM Karen Poole 2020

Karen Poole

Brand Strategist, Huxly

Karen has 20 years of Marketing Management experience on global brands including L’Oréal and Nestlé, with extensive innovation experience across food, drink, and personal care.

She is particularly skilled in marketing strategy and brand positioning, and works with Huxly as a Brand Strategist.

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Claire McCormack

Project Director, Huxly

A Lancaster University Marketing and French graduate, Claire started her career in financial services before moving onto a variety of FMCG businesses such as Nestle and Reckitt Benckiser. Now she’s a key part of the Huxly team.

As a Project Director, Claire helps to ensure strategic excellence across branding, communication and innovation projects in a variety of industries.

Outside of her client commitments with Huxly, Claire is a keen dressmaker and crafter and always has a creative project on the go! Claire also loves to sing and whenever time permits enjoys watching and performing in musical theatre.

Concha y Toro



Marloe Watches


Illuminating shoppers' path to purchase

Global wine producer Concha y Toro wanted to explore how UK consumers shop for wine, including the diversity of customer demographics and their different shopping missions.

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Energizing NPD for Lucozade

Suntory Beverage wanted to develop a new product within the natural energy space.

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Spicing up concept development

Nando’s wanted to make their Peri-Peri table sauces and marinades bring people together and add excitement to family dinner times.

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Making time for a brand health check

Marloe Watch Company needed to better understand both current and potential consumers in order to inform a broad marketing strategy.

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A new format for an old classic

Unilever wanted to break new ground by branching out into tub format for Magnum, while retaining its unique sensory signature.

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News & Insights.

Take a look at the articles below for a quick recap of our latest news, insights and industry trends. You never know what you may find.

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