Brushing Up on Oral Care Innovations
Lucozade Revive: NPD
Energizing new product development for Lucozade
Suntory Beverage wanted to develop a product within the natural energy space, targeting shoppers who don’t buy into the energy drinks category, yet are looking for a naturally inspired uplift throughout their day.
APPROACH
MMR and Huxly partnered with Suntory on this exciting development journey – from initial exploration right through to validation. Exploring visual and verbal metaphors, along with semiotics and claims, we worked with consumers to create Revive’s Rules For Success, including a detailed liquid brief for the product developers - bringing together brand and product from the outset
OUTCOME
Suntory moved forward with our recommendations, launching Lucozade Revive in February 2020. The launch involved a significant marketing push spanning in-store point-of-sale materials, sampling and out-of-home advertising. The range quickly established itself as a key franchise for the brand and maintains high levels of distribution.
Check out more of our case studies...
We love celebrating our clients' successes. So take a look at some of the innovative ways we've helped brands to overcome their challenges recently...
Schedule a call with us
If you'd like to understand a bit more about us or find out how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.
Get in touch
If you'd prefer to chat over email, fill out your details below and we'll get back to you as soon as we can.