Brushing Up on Oral Care Innovations
BRIEF
We were all smiles when a leading global brand asked us to explore new avenues for flavor, benefits, and formats in Nigeria. The goal? Uncover fresh, innovative opportunities to captivate the Nigerian market.
APPROACH
To meet this challenge, we mobilized our expertise in qualitative and sensory research. Over three months, we engaged 225 oral care enthusiasts with a dynamic WhatsApp community. A full-time moderator kept the conversation lively and interactive. Participants were given engaging tasks, asked to share 'in the moment' videos and images, and test out new product ideas.
OUTCOME
Our deep dive delivered actionable insights into Nigeria’s oral care market and clarity on the potential of new innovations. By combining qualitative depth with quantitative scale, we provided a comprehensive view on how to refine and optimize emerging products for this key market.
If you’re eager to elevate your next product innovation and craft experiences that truly resonate, let’s connect. Reach out to us.