Consumer priorities, perceptions, and functional ingredient fluency.
The results are in: explore brand new research on how people rate over 50 functional ingredients and 20 key health claim territories across the UK, US and China. This edition of Growth Spaces looks at the latest consumer sentiment on health and wellness, set to shape CPG innovation positioning
What’s inside:
10 key health innovation opportunities in CPG
The definitive read on people's health priorities, with revised rankings for gut health, sleep, brain health, and more
Behavioral science on closing the intention gap: nudging consumers to choose healthier products
How beauty brands can embrace wellness with impact
Andrew Wardlaw, Chief Ideas Officer | MMR