Human Insight Masterclass: Unlocking the secrets of brand growth

Join Huxly for a live masterclass with Costa Coffee and two world-renowned professors on how consumers really make decisions.

Registrations for this webinar have now closed.

View the full recording and download the presentation slides below.

Join Huxly for their next webinar, as they explore how consumers really make decisions and how brands can use this to improve their concept development and marketing strategy.

You’ll get:

  • Key tips on how to level-up your marketing
  • The driving factors that influence consumer choice
  • Guidance on how to write compelling concepts that make an impact
  • Expert insight into the evolution of human behavior

And talking of experts, we'll be joined by:

Alison Gledhill, Senior Global Insight Manager, Brand and Innovation at Costa Coffee

Alison’s career spans a number of amazing senior insight roles, including Suntory, Diageo and now Costa Coffee. She brings a deep understanding of the impact of brand strategies on consumer behavior.

Professor Robin Hanson, George Mason University, and Author of The Elephant In The Brain

With a broad field of study that spans artificial intelligence, Bayesian statistics and health policy, Robin has a unique understanding of the factors that drive human decision making.

Professor Martin Jones, Cambridge University, and Author of Feast – Why Humans Share Food

A bio-archaeologist, Martin will share all that he’s learned about underlying patterns of human behavior; from the stone age to the present day.

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