Making Impact Masterclass Series
May to October 2022
Winning against the competition: how to make a bigger impact in CPG
Live Masterclass series | May 16th | June 6th | July 11th | September 12th | October 17th
Join us live for Are You Making Impact?, a series of six expert led, actionable webinars on how to innovate smarter and engineer experiences that consumers fall in love with.
The competition is fiercer, the consumer more unpredictable, and brand purpose more vital than ever before. So buckle up for the journey and join us live throughout 2022 for a series of webinars designed to help you take your innovation that essential step further, with speakers from Unilever, WGSN, and more to come.
Making Impact: the main show!
May 16th, 2-3pm BST / 10-11am ET
Your fight for attention starts here.
Life is a sensory experience and so is your product. Today, the most impactful innovations appeal to multiple senses in a cohesive way across pack, product, and brand. Join Making Impact live for expert guidance on how to create better user experiences and encourage innovation adoption.
We will be:
- Showcasing examples of ‘best in world’ product experiences
- Explaining how you can use sensory science to create more distinctive brand assets
- Exploring the shift in consumer expectations – and what’s to come
Presented by:
- Andrew Wardlaw - Chief Ideas Officer, MMR Research
- Natalia Javkin - Account Manager, WGSN
- Alice Barker - Sensory Qualitative Associate Director, MMR Research (UK)
- Adin Heller - Qualitative Senior Research Manager, MMR Research (USA)
Making Sense: The Power of Sound
May 16th, 3-3:30pm BST / 11-11:30am ET
Is your brand on mute?
Discover how you can unlock the power of sound in CPG innovation. From the crackle of Kelloggs’ Rice Crispies and perfected snap of a Lindt chocolate bar, to the distinctiveness of Dyson’s hair dryer and the iconic fizz of Coke. How does the sound of your product and pack influence the consumer experience? Could you be doing more?
Join us live for:
- Insight into how sound can boost product engagement
- A deep-dive into breakthrough examples, with expert tips
- How sound can enhance your brand communication
Presented by:
- Andrew Wardlaw - Chief Ideas Officer, MMR Research
- Geoff Mawtus - Design Manager, Unilever Personal Care
- Chantal van Son - Senior Research Executive, MMR Research (The Netherlands)
- Christine Barnagaud - Global Sensory Qualitative Director, MMR Research
Making Sense: The Power of Appearance
June 6th, 2-2:30pm BST / 10-10:30am ET
Take your brand off greyscale.
Discover how you can unlock the power of visuals to make a bigger impression among your target audience - there’s much more to it than meets the eye.
You will discover:
- How appearance sets the tone of a product
- Which product/pack attributes stand out to consumers most
- How different elements of appearance work together
- Breakthrough examples of CPG products
Presented by:
- Alice Barker - Sensory Qualitative Associate Director, MMR Research
- Andrew Wardlaw - Chief Ideas Officer, MMR Research
Making Sense: The Power of Aroma
July 11th, 2-2:30pm BST / 10-10:30am ET
Wake up and smell the coffee!
Discover how you can unlock the power of aroma and unlock the scent to success in CPG with MMR’s sensory experts.
You will learn:
- How smell can influence consumer behavior
- Key tips and inspiration from breakthrough examples
- How to evoke emotion through smell
Presented by:
- Andrew Wardlaw - Chief Ideas Officer, MMR Research
- Ellie King - Sensory Director, MMR Research (USA)
Making Sense: The Power of Taste
September 12th, 2-2:30pm BST / 10-10:30am ET
Can you taste success?
Join us live to learn how you can unlock the power of taste to encourage innovation adoption and launch a product that everyone talks about.
You will discover:
- With bolder flavors in the spotlight today, what’s hot tomorrow?
- Standout examples of elevated taste in CPG
- Which categories need the most work
Presented by:
- Alice Barker - Sensory Qualitative Associate Director, MMR Research
- Amy Hayward - Sensory Qualitative Associate Director, MMR Research
- Andrew Wardlaw - Chief Ideas Officer, MMR Research
Making Sense: The Power of Texture
October 17th, 2-2:30pm BST / 10-10:30am ET
Does your product touch consumers?
Humans are wired to touch. So how can we make product experiences more tactile? Discover how you can unlock the power of texture in your innovation with our team of sensory experts.
You will learn:
- How texture influences product and pack experience
- How to get texture to work for your brand online
- Expert tips explained through top examples
- What different textures communicate to consumers
Presented by:
- Alberto Del Re - Sensory Manager, MMR Research
- Margaux Ducatillon - Sensory Lead (Singapore), MMR Research
- Andrew Wardlaw - Chief Ideas Officer, MMR Research