MMR X Pangborn: Expert & Consumer Exploration
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Discover how we partnered with The Coca Cola Company to create an agile, Covid-safe, Sensory Qual approach that leveraged expert opinion and consumer feedback to reduce waste, timelines and investment in the QSR coffee category.
✔ Partnership with Coca Cola
✔ Expert product preparation
✔ Sensory screened consumers
✔ Synchronized moderation
✔ Fieldwork completed in a single day
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