MMR X Pangborn: Trained User Panels

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How do you crack the sensory code with teenage make-up users?

This case study showcases an agile method to rapidly train teenage make-up users, who objectively evaluated the sensory profiles of products using consumer language and provided feedback on the sensory experience of lash enhancement products.


✔ Consumer recruitment & screening

✔ Rapid, immersive sensory training

✔ Sensory profiling

✔ Qualitative discussion

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