Virtual Tour | MMR Research Sensory Science Centre

Ever wondered what a Sensory Science Centre looks like? Take a virtual tour of our UK SSC to find out.

Weetabix Protein

Case Study: Weetabix Protein

Weetabix wanted to launch a new high protein product to become the first mainstream UK breakfast cereal delivering against associated functional benefits. Read more below about how MMR's Sensory Panel was used to profile several products and asses in-market potential.