15 May, 2023
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CHICAGO, USA: Global consumer and sensory research agency, MMR Research Worldwide, has announced an exciting partnership with the leader in the manufacturing of chocolate, chewing gum, mints, and fruity confections, Mars Wrigley to support their innovation agenda.
The initiative will see MMR Research appoint a team of 8 sensory and consumer research experts to manage the on-site research operations at the Mars Wrigley Co-Creation Consumer Centre in Goose Island Chicago.
At the reopening of its new facility, Mars Wrigley shared their innovation and renovation agenda, which continues to align the company's product portfolio to emerging consumer trends and scientific discovery.
As part of this new collaboration, MMR will manage three descriptive analysis sensory panels working on chocolate, gums, and other confectionery goods and a discrimination panel while simultaneously growing and managing a local consumer panel to conduct consumer qual and quant research on site. From a facility director, 3 sensory scientists, a consumer panel coordinator, 2 facility techs, and a receptionist/admin person, MMR joins the Mars team with experts suited for all their innovation needs.
Commenting on their recent partnership, Senior Vice President and Global Head of Sensory, Valerie Mialon said, “We are immensely proud to partner with Mars Wrigley’s Sensory team in Chicago and help push innovation and efficiency. This will build on the successful partnerships we currently have with Mars in the UK as well as China and add to the other client-managed research teams & programs which have become a successful part of MMR services.”
“MMR brings a wealth of commercial experience to the table, and we will ensure that Mars gets the full benefit! The MMR on-site team will be equipped with refined tools and best practices that have been developed over years of successful management of sensory and consumer panels to deliver the best insights possible.”
Damien Pruneau, Global Head of Sensory - Client Managed Panel Services.
MMR Research Worldwide supports every phase of the innovation process, helping companies identify opportunities to create powerful concepts by applying advanced consumer and sensory research methods to inspire the development of goods and packaging that perfectly land their product promises. CPGs can contact Valerie Mialon at email@example.com to learn more about how they can take advantage of MMR’s client-managed services and world-class sensory capabilities.