MMR Research's Sensory Bot™ Wins "Conversational Marketing Innovation Award" in 2026 MarTech Breakthrough Awards Program
9th Annual Program Honors the Marketing, Sales and AdTech Innovators Reshaping How Brands Engage, Convert and Grow
Consumer and sensory insights specialist MMR Research today announced that Sensory Bot™ has won the "Conversational Marketing Innovation Award" in the 9th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales and advertising technology industry.
Sensory Bot™ was built by MMR's sensory scientists to reach something conventional research struggles to capture: the language of product experience, taste, texture, scent, sound, and the memories, associations and emotions they trigger. It guides each consumer through a real-time deconstruction of a product moment, adapting to what they express as they express it, so brands understand not just what people notice, but why it matters to them.
That fluency is learned, not generic. Sensory Bot™ has been trained on thousands of hours of MMR's sensory science expertise, embedding how people perceive, process and articulate product experience into every conversation it holds. It is this grounding in genuine sensory craft, rather than the technology alone, that makes what it surfaces worth acting on.
The result is qualitative depth delivered digitally and at scale: the interplay between the senses, emotions, experience and memories mapped across many conversations, surfacing the unexpected and helping teams see which elements of an experience to protect, which to build on, and how that experience carries from one market to the next.
Sensory Bot isn't a general-purpose AI adapted for research; it's closer to a virtual expert moderator, built by sensory scientists for the specific, complex demands of product experience," said Mat Lintern, CEO of MMR Research. "What sets it apart is that it speaks sensory - the language at the heart of how people experience products, and the hardest thing to capture at scale. That's what lets brands hear what genuinely resonates with people, and why, and design for it with more confidence.
For nearly a decade, the MarTech Breakthrough Awards have served as the definitive benchmark for innovation across the global marketing, sales and advertising technology industry. The program recognizes standout companies and solutions spanning the full MarTech stack, from marketing automation and customer experience to AdTech, SalesTech, RevOps, performance marketing, content marketing and beyond. The 2026 program drew thousands of nominations from more than 15 countries, reflecting the scale and pace of transformation reshaping the industry.
Sensory Bot redefines consumer closeness by bridging the gap between authentic human truths and brand storytelling, helping teams unlock the sensorial potential of their products. Traditional product insights rarely reveal the interconnected links that form product experiences, which are multi-dimensional, layered and abundant with nuance. While most marketing bots are built for speed and volume, Sensory Bot is built for sensorial depth, and delivers it at scale, capturing nuanced feedback digitally and in-the-moment. For qualitative depth at quantitative reach, and not compromise on either, MMR Research is our pick for the 'Conversational Marketing Innovation Award.'