Sensory Bot™ Shortlisted for ESOMAR's Breakthrough Research Methodology Award

We're delighted to share that Sensory Bot™ by MMR, has been shortlisted as a finalist in the Breakthrough Research Methodology category at the ESOMAR Awards. Being named a finalist is a fantastic recognition of the innovation, expertise and collaboration behind Sensory Bot™, and its potential to transform how brands understand product experiences. 

Traditional research methods often rely on consumers recalling experiences after they've happened. Sensory Bot™ was developed to capture feedback in the moment, allowing brands to gain a deeper understanding of how people experience products as they use them. By combining MMR's sensory science expertise with AI-powered conversations, Sensory Bot™ helps uncover richer insights at scale, giving brands a more complete picture of the factors that shape product perceptions and experiences. The shortlisted entry, developed with Haleon, demonstrated how this approach can help brands better understand consumer experiences across different markets, providing valuable insights with the potential to influence product development and innovation. 

The ESOMAR Global Awards celebrate the very best work from the global insights and analytics industry. Each year, they recognize organizations, methodologies and research initiatives that are pushing the boundaries of what's possible in consumer understanding and evidence-based decision-making. Being shortlisted as a finalist places Sensory Bot™ among some of the industry's most innovative research approaches and highlights the growing role that AI and technology can play in advancing the quality of insights. 

Commenting on the news, Natalia Chrusny, Product Owner at MMR, said: 

"Building products that genuinely solve customer problems is what makes this work so rewarding. Seeing Sensory Bot™ shortlisted by ESOMAR is a wonderful recognition of the collaboration, innovation and expertise that went into creating it. I’m proud to be a part of the journey and congratulations to everyone involved!"  

This recognition reflects the hard work of the teams at MMR Research and Haleon, who have worked together to develop an approach that combines scientific rigor with innovative technology. 

While we're proud to have been named a finalist, this recognition is also a reminder of the opportunities ahead. As we continue to develop Sensory Bot™, our focus remains on helping brands gain richer, more meaningful insights into consumer experiences and turning those insights into better products. A huge thank you to our teams, partners and clients who have supported the journey so far. We're looking forward to celebrating alongside our fellow finalists at the ESOMAR Awards.