Accelerate your innovation

Sitting within our Express toolkit, Accelerator enables a new kind of product and pack testing - designed specifically to turn challenges into an opportunity to get more value from your research spend, faster;

• Harnessing technology (fueled by our interactive MMR Connect platform)
• Never have flat data again – learn through the power of qual, bringing clarity and direction to quant
• Immersing you directly with core consumers
• Delivering results in just one day!

Capture reactions to your products, packs or concepts and work directly with consumers to shape and improve them in real-time

• Consumers attend central location to quantitatively assess up to 5 products, concepts or packs
• Live dashboard reporting provides alerts for responses to key measures
• Targeted intercept interviews with carefully selected consumers, as well as vox pops throughout the day
• 2 x co-creation mini-groups (linking you directly with target consumers and MMR)
• Wrap up workshop at the end of the day, with data available to take home straight away

Ideal for…

• Screening prototype products or packaging
• Providing enhanced or iterative learning (enabling a ‘test & learn’ approach) is required
• Rapid development when timings are under pressure
• Benchmarking with deeper understanding of strengths and weaknesses
• Kick start development with deeper insight even when budget is limited, identifying sensory assets to enhance your brand positioning

Accelerator is a fluid and immersive tool that is part of MMR's Express suite; combining MMR’s expertise and consumer input to support rapid development