Eggstra-Ordinary Packaging & Concept Development

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Kaylee Livanos

14 Apr, 2022 | 1 minute

It’s nothing new that brands use packaging and concept development to highlight a particular holiday or event through their products. With the market becoming nosier, brands need to be more innovative than ever. As we head into Easter weekend we focus on 5 brands that we believe have made some noise with their Easter-inspired packing and product development.

A Sweet Tooth

Happi Oat Milk Easter Lollies

Chocolate on a stick? Why not. Happi Oat Milk lollies are plant-based, vegan friendly lollies made with oat milk chocolate and are a perfect ‘no-cheat’ treat this Easter.

Easter blog Happi Lollies
Easter blog Kit Kat

Nestle’s KitKat Bunny

KitKat Australia has a new range of Easter eggs. What’s the difference? You get one chocolate egg, two KitKat fingers and a chocolate bunny that are packaged in a 100% recyclable box. Avoiding the traditional plastic packaging.

Morning Mallow

Jet-Puffed Bunny Marshmallows

These Jet-Puffed Easter inspired bunny-shaped marshmallows are low in fat and cholesterol and can be enjoyed as a snack, in hot chocolate, around the campfire or even in cereal.

Easter blog marshmallows


Easter blog Rum

The Grove Hot Cross Rum

In the spirit of Easter The Grove Distillery has launched a limited-edition batch of rum that has been aged for 4 years and blended with spices, raisins, orange and vanilla flavors. Paired well with a hot cross bun of course.

Take The Cake

Dolce & Gabbana Easter Cake

Dolce & Gabbana have brought back their limited edition Colomba cake this Easter. This collab between D&G and confectioner Fiasconaro brings to the market a typical Colomba Easter cake, packaged in a not so typical designer tin.

Easter blog dg cake

If you'd like to find out more about emerging food, beverage and personal care trends in packaging and concept development then get in touch today.

In collaboration with thefoodpeople.