Five Products: Elevating sleep routines and putting rest back on the map

In today's hyper-connected world, sleep has become the ultimate luxury. With constant stimulation and stress taking a toll, consumers are increasingly on the look out for products that can help them achieve restful sleep. This has led to a booming market for innovative sleep solutions with FMCGs at the forefront of this growing trend.

Leading the charge are brands like PepsiCo, whose Driftwell beverage aimed to tap into this growing desire for relaxation. Driftwell's tagline, "Sip Into Relaxation," perfectly captured the essence of this movement away from traditional refreshments and towards products that prioritize well-being.

This focus on sleep is mirrored by Statista's forecast that the "sleep economy" in the US will reach a staggering $585 billion by 2024. These figures highlight a clear shift in consumer behavior towards prioritizing sleep for overall health and well-being.

Here, we explore five products that are making waves in the sleep enhancement category, each offering unique approaches to helping consumers unwind and rejuvenate.

1. Collider Brew Co. Unwind Beer (UK)

Collider Brew Co. has introduced one of the UK’s first adaptogen-infused, non-alcoholic beers. With a minimal 0.5% ABV, Collider's Unwind Lager and Unwind Session Pale cater to those seeking to reduce their alcohol intake without sacrificing the pleasure of a flavorful brew. These beers incorporate adaptogens—natural compounds known for their stress-relieving properties—such as Ashwagandha, L-theanine, and Lion's Mane. These ingredients are known for their ability to reduce anxiety, enhance cognitive function, and promote overall well-being. Collider Brew Co.'s innovative approach to blending British malted barley, wheat, hops, yeast, and water with adaptogens offers a refreshing way to unwind and avoid hangovers.


2. The Cacao Club Ceremonial Sleep Blend (UK)

The Cacao Club’s Ceremonial Sleep Blend offers a potent mix of nervine-sedatives, including Passionflower, Scullcap, and Chamomile, specifically designed to relax the nervous system. This ceremonial cacao disk is meant to be melted into a rich, soothing tonic, but its versatility allows for use in cooking, smoothies, or even as a chocolate snack. Each handmade disk contains enough cacao for two strong or four mild drinks, making it an ideal companion for those seeking to deepen their relaxation rituals. This product's flexibility and potent blend of ingredients make it a standout in the functional food market, providing a calming, indulgent experience for the body and mind.

3. Dr. Norm's SleepWell Raspberry Dream Sleep Gummy (US)

Dr. Norm’s, a family-owned edibles company based in California, has launched the Raspberry Dream Sleep Gummy, a new addition to their SleepWell line. This gummy leverages the power of nano-emulsified cannabinoids, which are absorbed more quickly and effectively by the body. Combining THC and CBN, these gummies are designed to facilitate rapid onset of sleep and ensure long-lasting effects. This innovative approach addresses the common problem of delayed onset in traditional edibles, offering a practical solution for those who struggle with falling and staying asleep.


4. Meiji Eye and Sleep W Support (JP)

Japanese dairy producer Meiji has ventured into the functional beverage market with its Eye and Sleep W Support milk drink. This product is enriched with crocetin, a carotenoid derived from saffron and gardenia fruits, known for its potential to enhance eye health and improve sleep quality. This product aligns with the growing consumer demand for multifunctional foods that provide health benefits beyond basic nutrition. By addressing both eye strain and sleep quality, Meiji positions this beverage as an innovative solution for the health-conscious Japanese market, where functional foods are increasingly gaining popularity.

5. Kush Queen Sleep Bath Bomb (US)

In the crowded CBD bath bomb market, Kush Queen distinguishes itself with THC-infused bath bombs designed to offer deep relaxation and restful sleep. These bath bombs combine 1:1 CBD and Delta-9 THC, leveraging the skin's ability to absorb cannabinoids. The blue Relax formula supports mood management with ingredients like lavender, sandalwood, and chamomile. With doses tailored for deep relaxation, these bath bombs provide a luxurious and effective way to unwind after a long day. Kush Queen's focus on high-quality, ethically sourced ingredients and the science of cannabinoid absorption sets it apart in the wellness market.


With consumers prioritizing sleep more than ever, the FMCG industry is wide awake to the opportunity for innovation. By incorporating functional ingredients, catering to diverse preferences, and prioritizing convenience, FMCGs can develop sleep-enhancing solutions that truly resonate.

Thinking of leaping into this growing category? MMR Research can be your partner in turning your sleep product idea into a reality and ushering in a new era of restful nights for everyone. Contact MMR Research today and unlock the full potential of the sleep revolution!