Today’s consumers are not just looking for products; they’re on a quest for experiences. In this age of discovery, excitement reigns supreme. People want to explore, taste, and feel something new—and brands are taking notice. Recent research highlights seven key drivers behind this craving for novelty: personal growth, thrill-seeking, breaking out of monotony, battling FOMO, riding the hype cycle, leaning on trusted brands, and the allure of presumed better options. These elements are guiding shoppers as they seek out innovative products that promise fresh experiences and delightful surprises.
During our recent webcast, Delighting the New Consumer, we shared some juicy insights from our global research. Industry experts discussed how creating memorable product experiences can build genuine connections with today’s adventurous shoppers. Let’s dive into five standout products that not only deliver innovation but also embody the spirit of excitement, delighting consumers and encouraging them to discover something new.
Recently launched, Magnum’s Bon Bon Gold Caramel Billionaire flavor brings a new level of indulgence to the ice cream aisle. This bite-sized treat features smooth vanilla ice cream encased in a golden caramel shell, layered with toffee sauce and crunchy biscuit pieces. Designed for those seeking a more luxurious snacking moment, this Bon Bon flavor allows consumers to experience Magnum’s signature decadence in smaller, more convenient portions. The new Gold Caramel Billionaire flavor offers a playful mix of textures and opulence, helping consumers discover a more elevated approach to dessert. Other flavors like Salted Caramel & Almond and White Chocolate & Cookies are also available, expanding Magnum’s Bon Bon range. Perfect for portion control or sharing, this new treat offers consumers a guilt-free indulgence, transforming the everyday dessert experience into something special.
Inventure’s new Marshmallow Cookie O’s Cereal Cup brings fresh excitement to breakfast. This on-the-go cereal features a fun mix of crunchy cookie-flavored rings and soft marshmallow pieces, offering consumers a nostalgic yet convenient breakfast option. The playful flavor combo encourages consumers to rediscover the joy of breakfast, while its portable format is perfect for busy mornings or as a mid-day snack. With this new product, Inventure helps consumers reconnect with childhood flavors in a modern, accessible way. Alongside this flavor, options like Peanut Butter Puffs and S’mores are also available for those looking to explore more nostalgic experiences with a fresh twist.
The Coca-Cola-flavored Oreo cookies are a playful collaboration that brings together two iconic brands in a unique fusion of flavors. Each limited-edition cookie features one classic chocolate Oreo half infused with Coca-Cola syrup and popping candies, creating a fun texture that mimics the fizz of the beloved soda. The other half is a red-colored Golden Oreo, making for a visually appealing treat that invites consumers to experience a nostalgic taste with a modern twist. This limited release encourages fans to explore the delightful synergy of these two brands, making it a must-try for both Oreo and Coca-Cola enthusiasts.
Ice Breakers recently introduced their new Shifters Wild Berry to Coolmint Chewing Gum, transforming the typical gum experience with its innovative flavor evolution. Each piece starts with a burst of wild berry before shifting into a refreshing cool mint, delivering a dynamic, layered experience with every chew. This new product encourages consumers to experiment with flavor and savor the element of surprise by keeping them guessing about when the flavor will change. This multi-dimensional twist not only makes chewing gum fun again but also taps into the desire for unique sensory experiences that delight consumers. The Shifters range is also available in Wintergreen to Peppermint offering more opportunities for discover
Launched in July, Doritos Australia has unveiled its new Coffee flavor, described as the “perfect pick-me-up” for that afternoon slump. This innovative snack combines the satisfying aromatic taste of coffee with the iconic crunch of Doritos, offering consumers a unique flavor experience that’s both energizing and indulgent. The bold fusion of flavors invites consumers to explore an unexpected twist on their favorite snack, making it a delightful option for coffee lovers or anyone looking to add a little excitement to their snack time.
In an era where consumer preferences are shaped by novelty and excitement, FMCG brands must take heed: the key to standing out lies in innovation. The products that resonate today are those that deliver memorable experiences and keep consumers coming back for more. As brands like Magnum, Inventure, and Walkers prove, the right combination of creativity and familiarity can make all the difference.
For FMCG companies looking to thrive, embracing a culture of experimentation is essential. Remember, it’s not just about launching new products; it’s about crafting experiences that will leave a lasting impression. To explore more insights and strategies for delighting the new consumer, dive into our Delighting the New Consumer content hub where you'll find valuable resources to guide your brand on the journey of discovery and innovation!