Insights
23 Oct, 2024
Five Products: Helping Consumers Discover New Experiences and Elevating Everyday Snacking
Read MoreFive Products: Seductive Sustainable Snacks
As more people signal intentions to lead more sustainable lives, the snacking category is well placed to activate with products that truly ‘wow’.
With access to Trend Hub, by thefoodpeople, we’ve noticed a marked increase in new product launches that take an eco-angle. However, such moves don’t guarantee success. Just recentlyglobal research by Kantar recorded a drop in the number of ‘Eco-Active’ shoppers across the world – most likely due to more pressing matters such as the cost of living. This means that manufacturers will need to use every trick in the book to persuade people to make better choices.
Snacking itself appears to be in rude health. The new Global Consumer Snacking Trends Study by Mondelez has found that consumers are increasingly choosing snacks over meals, with 55% expressing a higher probability to snack across all three traditional mealtimes.
So, let’s take a look at some of the latest sustainable snacks, that are trying to seduce us with products that appeal to heart and mind.
CIRCLE HARVEST: CRICKET CORN CHIPS
Australian insect farmer and food producer Circle Harvest have hit the ground running with their Cricket Corn Chips. Enriched with cricket protein, these crisps take the hassle away from finding healthy snacking alternatives. Apart from their Cricket Corn Chips, Circle Harvest prides themselves in offering a variety of nutritious meals in convenient formats that can be incorporated into daily diets.
SNACKBOY X DENADA: SNACK BITES
Plant-based food company Snackboy has partnered with Australian based sustainable ice-cream brand Denada to launch two low-calorie, high-fiber snack bites available in Raspberry Donut and Cookie Caramel Fudge. The Raspberry Donut Snack Bite features a Denada vanilla ice-cream flavor inspired base with a gooey raspberry donut crème core and a pink coconut dusting. The Cookie Caramel Fudge Snack Bite contains a Denada’s peanut butter ice-cream flavor inspired base with a gooey caramel fudge core, dark chocolate chips and a vanilla biscuit crumb coating. The innovative snack bites feature ingredients that are gluten-free, dairy-free and vegan. The Snackboy x Denada Snack Bites are exclusively available at Coles Supermarkets across Australia.
DARING: PLANT CHICKEN PIECES
Daring's Teriyaki Plant Chicken Pieces are the newest flavor to be added to the company’s range of plant-based chicken products. This latest addition can be eaten as a snack or added to salads and other dishes. Daring's range of Plant Chicken pieces are also offered in Original, Cajun as well as Lemon & Herb flavors.
WOOLWORTHS SOUTH AFRICA: RAINBOW TROUT SKIN CRISPS
These Rainbow Trout Skin Crisps from Woolworths South Africa are produced from trout fish farmed in the cold waters of Lesotho Highlands and the Western Cape. The trout skin snacks are high in protein, low in carbohydrates, and full of Omega-3 fatty acids. They are chilled smoked, hand cut, perfectly golden-brown fried in small quantities, and seasoned to make a crispy snack. The Rainbow Trout Skin Crisps are available in two flavors, salted and salt and vinegar.
Our sensory team report that Rainbow Trout Skin Crisps turn up the volume on crunch, with additional novelty around taste and texture.
BRAINMD: BRAIN BOOST PROTEIN BAR
The new Brain Boost Plant-Powered Protein Bars from BrainMD, developed by neuroscientist Daniel G. Amen, are formulated with gut-friendly prebiotic fiber, antioxidant-rich dark chocolate, and plant-based proteins to promote optimum brain function while satisfying cravings. As a ready-to-eat well-being and health-promoting snack, this is the first of its type for the brand. BrainMD's Brain Boost Protein Bars market themselves as a more potent approach to fuel customers for longer periods of time due to the 12g of plant-based protein. In addition to making the stomach feel fuller for longer, this also offers the brain the energy it needs to function at its best.
Despite bumps in the road to growth, sustainable snacking is a solid long term bet, and manufacturers would do well to create high impact products at this time. It has been said that consumers are not prepared to compromise our way out of a climate crisis, so it is important to combine sustainability credentials with trailblazing sensory reward.
Our team of sensory specialists are here to guide your product development. Talk to us if sustainability + seduction is on your agenda.
Get the companion report to this article, and talk to us about how to raise your game in seductive sustainable snacking by clicking the link below.
For more MMR x thefoodpeople content, get in touch with us 👇
