Get Ready for A-Beauty

This brand celebrates the practices and philosophies of the founder’s Nigerian heritage and offers products that tackle dry skin, eczema and other skin conditions. It uses ingredients from the African continent including shea butter, jojoba oil and aloe vera. The brand also focuses on creating ethical partnerships, jobs and economic opportunities in Nigeria and surrounding regions.

Designed to be ‘minimal and multifunctional’, the latest product in the Skin Creamery range is this Powder To Foam Cleanser that gently exfoliates the skin while removing dirt, oil and make-up. It’s enriched with baobab fruit powder and aloe vera to leave the skin more radiant without stripping it of moisture.

Translated as ‘children of the sun’, this brand celebrates the creativity and diversity of the African continent. Its product ranges are made with help of traditional healers in local communities to ensure ancient recipes are respected and preserved. It sources high-quality local ingredients, some of which have been used traditionally for centuries. Traceability and transparency are readily apparent. Tapping into the simplification trend, Uma Ora’s highly curated collection offers only one product per category – each offering multiple functions that save time, money and reduce waste. All formulations are gentle enough to work on everyone’s skin.

Taking inspiration from the founder’s Nigerian heritage, NIHA champions ingredients such as Moroccan clay, shea butter and rosehip. It offers two cleansers that cater to dry or oily skin. The products help to soothe and balance the complexion while melting away build-up, also serving as a make-up remover.

Said to draw inspiration from Cape Town’s incredible sunsets, this new A-beauty brand offers clean and cruelty-free cheek, lip and eye products made locally in South Africa and are enhanced with powerful indigenous ingredients, such as aloe vera extract, baobab seed oil and chamomile flower extract for added skincare benefits.

This brand has been founded on beauty secrets that have been handed down through generations of African tradition. It also sources from small farmers. It uses a range of active ingredients that include Rooibos, Honeybush, Buchu and Baobab – all from South Africa. It is also sourcing from other African countries, including Nkuto Butter from Ghana and wild harvested Rosehips from Lesotho.

Born during the global lockdown, AASAI is where Scandinavian minimalism meets African culturalism, with products sourced and hand-made in direct and daily contact with local communities in Uganda & Kenya. The brand takes a ‘less is more’ approach to product configuration with Baobab Oils, African Black Soap and Cow Horn Combs created from by-products of the Ugandan cattle industry.

Produced in Johannesburg, this abstract brand has developed a range of gender-neutral perfumes designed to evoke fond personal memories of the company’s founder. For example, ‘Hydrogen is my favorite element’ is a perfume that has an airy and translucent note of cathedral incense offset with ramblings in cheap Bic ink. It’s a brand that will appeal to consumers who want to be transported, even if the memories are slightly uncomfortable.